Catsan Crystals: Pillow
Kills odours from right under your nose.
Advertising Agency: ClemengerBBDO, Melbourne, Australia
Executive Creative Director: James McGrath
Creative Group Heads: Ant Keogh, Grant Rutherford
Copywriter: Ant White
Art Director: Russel Fox
Account Management: Nicci Heningsen
Production Manager: Robin Bowles
Photographer: Matthew Jensen
Released: February 2008



Comments
Yeah... "maximum odour" cause it STINKS! I really wanna put my head on a shitted kitty litter box and sleep... that's for sure.
Who buys media for that?
THIS is disgusting
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Trifles make perfection, and perfection is no trifle.
Extremely gross!!! If I had to sleep on that, I'd rather choose the floor.
FER.
Advertising people, please stop invading my pillow, it's white, soft and that's it, not selling space there yet
The Ad Mad
Don't tell me those are cat turds? WTF?
Who in their right mind would intentionally flip the pillow over "shit-side-up" so they can shove their face right in it?
But then, you know what happens at those pet care conventions late at night... Crazy shit. Crazy shit.
Grossssssssssssssssssssssssssssssssssssssssssssss
www.wordsofbabel.blogspot.com
Apart from the shit idea, shit photoshop comping and shit model in the shot, it's cat shit.
wannabe idea
No one would be happy to put their face on that. Not even these so called animal lovers at the hotel.
You may as well put a picture of a vagina on the hotel breakfast spoons and advertise a doucing product that leaves the privates so clean you wont even know you're going down on someone.
B.A.D
end of joy, enjoy
The most disgusting, stupidest idea i've senn in recent times!!
You people are being way to harsh. As a limited media buy for a pet-care conference, it's not all bad.
Winner of this years Cannes Brown (best use of feces) Award !
What a stupid concept. FAIL.
idiotic!
It's hilarious. Maybe not effective.
This idea is (cat) SHIT!
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