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Play on the way

Agency: 
Published/Aired: 
December 2011
Description: 

The Casinó Campione d’Italia stands out for its fun-based approach to the world of gaming. 50 taxis in Como, the nearest city to Campione, are turned into mobile roulette wheels, complete with ball. Before starting, the customer lays a stake and tells the taxi-driver. When they reach their destination, if the customer has won they are given free admission to the Casinó and a dinner at one of its restaurants, and if they lose, free admission to the Casinó only.

Case movie: http://www.youtube.com/watch?v=gZnixAu33-Y
Advertising Agency: http://www.admcom.net/">AdmCom, Bologna, Italy
Creative Directors: Manuel Dall'Olio, Mirella Valentini, Massimo Valeri
Art Director: Manuel Dall'Olio
Copywriter: Enrica Gissi
Strategic planner: Gianluca Boninsegna
Account: Emiliana Palazzi
Post production: Alessandra Bigatti

Comments (3)

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Highest Rated

KingArt's picture
KingArt
Activity Score 49

Not bad idea for the casino ads... but it's not the best...

kleenex's picture
kleenex
Activity Score 43337

I love the concept.

Design Central's picture
Design Central
Activity Score 364

no way you think else.... it Casino everywhere.... liked the idea!

KingArt's picture
KingArt
Activity Score 49

Not bad idea for the casino ads... but it's not the best...

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