Casinó in Campione d'Italia: Play on the way

Case movie: http://www.youtube.com/watch?v=gZnixAu33-Y

The Casinó Campione d’Italia stands out for its fun-based approach to the world of gaming. 50 taxis in Como, the nearest city to Campione, are turned into mobile roulette wheels, complete with ball. Before starting, the customer lays a stake and tells the taxi-driver. When they reach their destination, if the customer has won they are given free admission to the Casinó and a dinner at one of its restaurants, and if they lose, free admission to the Casinó only.

Advertising Agency: AdmCom, Bologna, Italy
Creative Directors: Manuel Dall'Olio, Mirella Valentini, Massimo Valeri
Art Director: Manuel Dall'Olio
Copywriter: Enrica Gissi
Strategic planner: Gianluca Boninsegna
Account: Emiliana Palazzi
Post production: Alessandra Bigatti
Published: December 2011

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3 comments

kleenex's picture
kleenex
22728 pencils

I love the concept.

Design Central's picture
Design Central
364 pencils

no way you think else.... it Casino everywhere.... liked the idea!

KingArt's picture
KingArt
49 pencils

Not bad idea for the casino ads... but it's not the best...

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