creative420's picture
279 pencils


Twombl's picture
184 pencils


ladylee's picture
223 pencils


rabeat's picture
58 pencils

well done!

rikitiki's picture
630 pencils

holy shit....some students in Chicago won some awards (or at least an entry in a prestigious magazine) for the same exact idea. SAME EXACT IDEA.

some one is ripping off someone....somehow i think the students had it first?
Or it could just be coincidence.....

Twombl's picture
184 pencils

Everything has been already done. Everything. Nobody is ripping off anybody, I think.

Joe Harris's picture
Joe Harris
176 pencils

Personally, I dislike the "been done before" comments as creatives working on the same briefs will often get to the same solution... for instance my old writer had this exact ad in his book from when he worked at Mojo in Brisbane about 8 years ago. Did the creatives see this? Or, in fact the students work? Don't know...

So lets give them the benefit of the doubt.

However, if they rip the idea - and then try to pass it off as their own - then its a bad thing.

Shut Theory's picture
Shut Theory
515 pencils

hmm, aaahhmm, hmmmm, well, mmmm, okay its good, it really is good!

Shut Theory's picture
Shut Theory
515 pencils

ya i know why i was reluctant at first, conveyor belts and escalators have been over used, or maybe just escalators? yeah thats probably it

sbr's picture
143 pencils

Now seriously, what´s so wrong with overusing them? I mean there are thousands and thousands of print ads being published everyday all over the world and we don´t stop to think wether newspaper and magazines are overused media.

It´s so bloody tough to come up with new concepts nowadays and when finally somebody comes with something fresh and fun we are the first ones to point fingers.

What I do know is that I would be quite pleased to see something like that while waiting for my bags to arrive. It wouldn´t matter if I´d seen another client using the same midia for a different idea.

Shut Theory's picture
Shut Theory
515 pencils

ur darn right, i cant argue with that, im becoming whom i hate most :s

addyhoch10's picture
2592 pencils

you're absolutely right sbr. there is no such thing as 'overused media'. just overused ideas.

jennywhx's picture
1142 pencils

i love this! great stuff

seventysixer76's picture
105 pencils

Amazing stuff.

Well done.

Tero Ylitalo's picture
Tero Ylitalo
614 pencils

*APPLAUSE* And sbr is just right.

"Pastes like shit."

wgeddes's picture
298 pencils

undergraduates at my school came up with the same idea, with the same problem: the only part of these baggage claims that are expanded are the four corners. when the panels are moving along the sides, they are squeezed together, and so the numbers cannot be read!

iimejl@hotmail.com's picture
34 pencils

Good attention. Whos the winner?

tom1977's picture
64 pencils

Nice one.

cmontwill's picture
4 pencils

My partner Will and I did this about a year ago for our books, was just recently in CMYK Magazine #36. Not to call anybody out or anything...but I guess great minds think alike. Thanks pecan sam.

cmontwill's picture
4 pencils

Here's the link: http://www.christophermontwill.com/roulette.gif.
Like the tag atop on the Italian one though.

Chris's picture
1987 pencils

good use of media

Beatboxer's picture
1519 pencils

Very, very, very well done. Let us spin!!!

Surly creative director's picture
Surly creative ...
140 pencils

I think this idea is pretty cool. But i dont think it is beyond amazing. I was given an assignment having to do with a casino and this idea was bounced around class that night quite a bit as an ambient solution. You can say that great minds think alike, but i guess average minds think alike too.

Rog's picture
6094 pencils


"It's Mabo. It's land rights. It's the VIBE, your honour!"

>>>> That's not an ad. THIS is an ad.

DGCS's picture
410 pencils

A very good one! GOLD.

Mark2k7's picture

Nice looking idea, don't know how much successful it will remain. I play online casino at http://gnuf.com/online-casino/ and I am crazy for it.

Dermot's picture

does anyone know who printed the belt itself, id so please let me know, sales@irishsigns.com

mara's picture
64 pencils

Many a times i saw my rejected ideas used by other "creatives". And i know where are my senior art director and senior copywriter agencies and servicing which account. Protect your ideas, Choose your partner.

Guest's picture

I've seen someone rip this ad off, pay backs a bitch

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