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Casinò di Venezia: Conveyor belt

Casinò di Venezia: Conveyor belt
Your rating: None Average: 10 (8 votes)

Agency: AdmCom, Italy
Creative Director: Maurizio Cinti
Art Directors: Andrea Ligi, Sergio Lelli
Copywriters: Rebecca Rossi, Silva Fedrigo
Via: ibelieveinadv

Comments

creative420's picture 263 pencils

Gold.

Twombl's picture 186 pencils

Bellissima!

ladylee's picture 223 pencils

LOVE IT!

rabeat's picture 36 pencils

well done!

rikitiki's picture 634 pencils

holy shit....some students in Chicago won some awards (or at least an entry in a prestigious magazine) for the same exact idea. SAME EXACT IDEA.

some one is ripping off someone....somehow i think the students had it first?
Or it could just be coincidence.....

Twombl's picture 186 pencils

Everything has been already done. Everything. Nobody is ripping off anybody, I think.

Joe Harris's picture 176 pencils

Personally, I dislike the "been done before" comments as creatives working on the same briefs will often get to the same solution... for instance my old writer had this exact ad in his book from when he worked at Mojo in Brisbane about 8 years ago. Did the creatives see this? Or, in fact the students work? Don't know...

So lets give them the benefit of the doubt.

However, if they rip the idea - and then try to pass it off as their own - then its a bad thing.

-------------------
If at first you dont succeed... don't try parachuting

Shut Theory's picture 517 pencils

hmm, aaahhmm, hmmmm, well, mmmm, okay its good, it really is good!

regards_______________________
http://shut.elmota.com

Shut Theory's picture 517 pencils

ya i know why i was reluctant at first, conveyor belts and escalators have been over used, or maybe just escalators? yeah thats probably it

regards_______________________
http://shut.elmota.com

sbr's picture 138 pencils

Now seriously, what´s so wrong with overusing them? I mean there are thousands and thousands of print ads being published everyday all over the world and we don´t stop to think wether newspaper and magazines are overused media.

It´s so bloody tough to come up with new concepts nowadays and when finally somebody comes with something fresh and fun we are the first ones to point fingers.

What I do know is that I would be quite pleased to see something like that while waiting for my bags to arrive. It wouldn´t matter if I´d seen another client using the same midia for a different idea.

Shut Theory's picture 517 pencils

ur darn right, i cant argue with that, im becoming whom i hate most :s

regards_______________________
http://shut.elmota.com

addyhoch10's picture 2603 pencils

you're absolutely right sbr. there is no such thing as 'overused media'. just overused ideas.

jennywhx's picture 1144 pencils

i love this! great stuff

seventysixer76's picture 105 pencils

Amazing stuff.

Well done.

Tero Ylitalo's picture 309 pencils

*APPLAUSE* And sbr is just right.

"Pastes like shit."

wgeddes's picture 300 pencils

undergraduates at my school came up with the same idea, with the same problem: the only part of these baggage claims that are expanded are the four corners. when the panels are moving along the sides, they are squeezed together, and so the numbers cannot be read!

iimejl@hotmail.com's picture 34 pencils

Good attention. Whos the winner?

tom1977's picture 64 pencils

Nice one.

cmontwill's picture 4 pencils

My partner Will and I did this about a year ago for our books, was just recently in CMYK Magazine #36. Not to call anybody out or anything...but I guess great minds think alike. Thanks pecan sam.

cmontwill's picture 4 pencils

Here's the link: http://www.christophermontwill.com/roulette.gif.
Like the tag atop on the Italian one though.

Chris's picture 1855 pencils

good use of media

Beatboxer's picture 1523 pencils

Very, very, very well done. Let us spin!!!

Surly creative director's picture 132 pencils

I think this idea is pretty cool. But i dont think it is beyond amazing. I was given an assignment having to do with a casino and this idea was bounced around class that night quite a bit as an ambient solution. You can say that great minds think alike, but i guess average minds think alike too.

Rog's picture 6110 pencils

Yep.

"It's Mabo. It's land rights. It's the VIBE, your honour!"

>>>> That's not an ad. THIS is an ad.

DGCS's picture 250 pencils

A very good one! GOLD.

Mark2k7's picture

Nice looking idea, don't know how much successful it will remain. I play online casino at http://gnuf.com/online-casino/ and I am crazy for it.

Dermot's picture

does anyone know who printed the belt itself, id so please let me know, sales@irishsigns.com

mara's picture 66 pencils

Many a times i saw my rejected ideas used by other "creatives". And i know where are my senior art director and senior copywriter agencies and servicing which account. Protect your ideas, Choose your partner.

mara

Guest's picture

I've seen someone rip this ad off, pay backs a bitch
http://www.monikercreative.com/pages/work.html

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