Casa do Zezinho: Share Project
Advertising Agency: AlmapBBDO, Brazil
Creative Director: Luiz Sanches
Art Directors: Renato Fernandez, Vinicius Sousa, Daniel Manzi
Copywriter: Fabio Ozório
Director: Fábio Benvenuti
Photography: Richard Stefano
RTVC: Vera Jacinto, Gabriel Dagostini, Thiago Bueno
Developer: Ragna Produções
Sound Producer: RAW Produtora de Áudio
Track: RAW Produtora de Áudio
Speaker: Gabriel Fayad
Assembler / Editor: Maria Fernanda
Contact: Marina Fernandes, Cristina Chacon
Media: Paulo Camossa Jr., Laerte Brandão
Approval: Dagmar Garroux, Célia Fernandes

18 Comments
Good work! I would be happy to see this in my supermarket.
What hath God wrought
Great idea. very very good work.....!
love it!!
Great Campaign!! Love it!!
These guys from Almap have to be the best in the world right! they're that good!
Love it.. simple and straight
life is a playground
Amazing idea. Truly amazing.
very well done.
this is cannes, finally
Bravo and yes, Cannes worthy, considering all the other shite that won this year.
AWESOME!!! I was always thinking about "Half of something" as donation campaign idea, but I didnt find solution way, but this campaign is just "WOW!!!!", it's GREAT!!!!
Ah... same with my idea. But why I couldn't make it real... Nice guys
Ah... same with my idea. But why I couldn't make it real... Nice guys
Ah... same with my idea. But why I couldn't make it real... Nice guys
GREAT
Copy cat??
The original half project (2009) : http://www.youtube.com/watch?feature=player_embedded&v=ybOBZyg46uU
http://www.halfproject.org/projects.php
http://www.trendhunter.com/trends/1-2-project#!/photos/50132/1
almost made me cry lol
This is so nice...guys! wow!