Carvalho Hosken: The Social Home Tour

Advertising Agency: Artplan, Rio de Janeiro, Brazil
Executive Creative Director: Roberto Vilhena
Creative Directors: Gustavo Tirre, Alessandra Sadock, Hugo Monteiro
Art Directors: Augusto Correia, Moacyr Marques
Copywriters: Rodrigo Lopes, João Resende

13 comments

2357 pencils

CommandZMonday, June 25, 2012 - 16:28

NIce thinking and use of SM, providing of course the target opts in.

15726 pencils

kleenexMonday, June 25, 2012 - 17:29

I say that idea fully worked....

Facebook staging of a house now???

171 pencils

Guillermo MezaMonday, June 25, 2012 - 19:36

Awesome!

51 pencils

Johnny CateTuesday, June 26, 2012 - 08:45

I'm touched. That is just brilliant.

5644 pencils

HadronsTuesday, June 26, 2012 - 12:46

Very creative, I like the approach.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

3 pencils

ElbainyTuesday, June 26, 2012 - 17:44

Brilliant idea!

94 pencils

boomTuesday, June 26, 2012 - 17:53

Great idea.

13048 pencils

Nike DieselWednesday, June 27, 2012 - 07:06

Veeeeery clever.

171 pencils

cwriter79Monday, July 2, 2012 - 14:28

That's freaking amazing!

68 pencils

gigacarolMonday, July 9, 2012 - 15:47

Very nice.

Need illustration? http://cargocollective.com/carolinapontes

296 pencils

karruzaFriday, July 13, 2012 - 17:26

oh my god.. full score from me, a brilliant integration of technology and marketing! absolute brilliant!

2764 pencils

theancThursday, August 16, 2012 - 16:06

FWA Site of the Day - http://thefwa.com/site/the-social-home-tour

http://www.augustocorreia.com.br

278 pencils

GrumpyArtDirectorWednesday, October 17, 2012 - 13:40

That would freak me out. I don't like brands accessing every single detail of my personal info on my Facebook profile, let alone stalk me in my prospective home.

And the people in the case video look like anything but real customers...

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