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Carvalho Hosken: The Social Home Tour

Advertising Agency: Artplan, Rio de Janeiro, Brazil
Executive Creative Director: Roberto Vilhena
Creative Directors: Gustavo Tirre, Alessandra Sadock, Hugo Monteiro
Art Directors: Augusto Correia, Moacyr Marques
Copywriters: Rodrigo Lopes, João Resende

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13 comments

CommandZ's picture
CommandZ
2472 pencils

NIce thinking and use of SM, providing of course the target opts in.

kleenex's picture
kleenex
26441 pencils

I say that idea fully worked....

Facebook staging of a house now???

Guillermo Meza's picture
Guillermo Meza
171 pencils

Awesome!

Johnny Cate's picture
Johnny Cate
51 pencils

I'm touched. That is just brilliant.

Hadrons's picture
Hadrons
5743 pencils

Very creative, I like the approach.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Elbainy's picture
Elbainy
3 pencils

Brilliant idea!

boom's picture
boom
116 pencils

Great idea.

Nike Diesel's picture
Nike Diesel
13339 pencils

Veeeeery clever.

cwriter79's picture
cwriter79
492 pencils

That's freaking amazing!

gigacarol's picture
gigacarol
68 pencils

Very nice.

karruza's picture
karruza
290 pencils

oh my god.. full score from me, a brilliant integration of technology and marketing! absolute brilliant!

GrumpyArtDirector's picture
GrumpyArtDirector
841 pencils

That would freak me out. I don't like brands accessing every single detail of my personal info on my Facebook profile, let alone stalk me in my prospective home.

And the people in the case video look like anything but real customers...

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