Our client is the Cartagena Music Festival and they have always believed that music is for everyone even for people who can not hear it. For this reason we created the first app that transforms song frequencies into vibrations so deaf people can feel the music in their Smartphones trought his phone vibrator.
Ambient advertisment created by Y&R, Colombia for Cartagena Music Festival, within the category: Recreation, Leisure.
Chief Creative Officer: Mauricio Rocha
Executive Creative Director: Tito Chamorro
Digital Creative Director: Juan Pablo Alvarado
Creative Directors: Diego Suárez, Ricardo Uribe, Julián Núñez
Copywriter: Juan Pablo Maldonado
Art Directors: Juan Carlos Otálora, Alexander Argüello, Daniel Sáenz, Joana López
Production: Wunderman Colombia, Plan9 Media
The Blockchain Will Change Advertising. Here's How.Read More
Seven Years Haven't Dulled The Gorillaz's Hunger For Mindblowing InnovationRead More
Laphroaig Whiskey Isn't For Everyone. And They Are Running With That.Read More
Extending Reach With Music-Driven AdsRead More