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Carrefour: Light bulbs
Advertising Agency: Ogilvy & Mather, Beijing, China
Group Executive Creative Director: Nils Andersson
Creative Director / Art Director: Michael Wong
Copywriters: Doug Schiff, Yue Song
Photographer: Kenny Chai
Client Supervisor: Romain Bechet
Released: December 2007
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cool.
haha nice way to grab attention
Oh my goodness--how did no one think of this before?
TBH with ya, "save" in english?
sweet
Nice and simple.
Dalbir
www.AdOfDaMonth.com
ha ha ha ha
have no words
Rate my work
http://adsoftheworld.com/forum/dungeon/dhl_santa
DOne dona done done...
http://adsoftheworld.com/media/print/cleo_magazine_malaysia_breast_can...
I confirm, its been done...
He who dominates often has no real friends...
At first it seems a very clever idea. But will it really work, or is there a possibility it would work against the idea? The consumer will act upon with big savings in mind and will be utterly disappointed as she discovers the catch. The idea lies on a strong assumption that people are very eco-conscious and are willing to pay for it, even after being scammed.
Saving energy means saving money. Have you ever heard that in some countries ppl have to pay for electricity? Poor bastards.
:::J:::
GRREAT!
(if its done, please show, or it will sound like one jealous whiner)
So so.
It works.
Doesn't blow my chod though.
still save
but lesser