Carlsberg: Bottles

Carlsberg: Bottles

Probably the best new bottle in the world.

Advertising Agency: Duval Guillaume, Antwerp, Belgium
Creative Director: Geoffrey Hantson, Dirk Domen
Art Director: Dirk Domen
Copywriter: Geoffrey Hantson
Other additional credits: Erika Kongs, Niki Desiron, Sofie Hennen, Carole Michels

Your rating: None Average: 5.6 (34 votes)

Comments

We're Carlsberg. We're so smug we don't even have to have a customer benefit.

It's a billboard for their new bottles, so they're showing the new bottles.

beautiful art direction, clever use of media, this billboard installation is probably hard to get from a moving car but very impactful when walking by.

these bottles should have been full.
a bunch of jocks trying to get as many as possible would have been all over the news.
free media opportunity missed.

I find your ideas intriguing and wish to subscribe to your newsletter.

I have a newsletter?

It's a quote from The Simpsons, in this context it means I appreciate your lateral albeit impractical thinking :)

pixelbomb1's picture

99 beer bottles on the wall. this would be great target practice shooting.

illustr8r's picture

I second that. They are gonna have to send in a cleaning crew for all that glass.

Kevin Calero
kevincalero.com

alvinpck's picture

Great use of medium. This would be very expensive to execute.

...
http://alvinpck.deviantart.com/gallery/

beautiful piece but a big bomb to execute. pity those guys though which have to really put up those bottles. Nice stuff!

cool

ivan's picture

you can now also play and win on www.carlsberg.be:
a private party for 100 persons, with DJ dave Lambert

How do people not steal them? And even i feel tempted to throw rocks at it.

Tripioso's picture

maybe it is at an exclusive neighborhood.

Excellent

Life's a Trip. Enjoy the Ride!

the best new?
really?
just the logo to express the point?nothing atract me.

Probably the most ecological container in the world ! Carlsberg's eco and design credentials ......good call! Carly

izmild's picture

izmild
http://uniquetvcomm.blogspot.com
probably. For branding gimmick...

izmild's picture

izmild
http://uniquetvcomm.blogspot.com
good for branding gimmick...

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