Carlsberg: Bottles

Probably the best new bottle in the world.

Advertising Agency: Duval Guillaume, Antwerp, Belgium
Creative Director: Dirk Domen
Art Director: Dirk Domen
Copywriter: Geoffrey Hantson
Other additional credits: Erika Kongs, Niki Desiron, Sofie Hennen, Carole Michels

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20 comments

Chough's picture
Chough
147 pencils

We're Carlsberg. We're so smug we don't even have to have a customer benefit.

Salet's picture
Salet
288 pencils

It's a billboard for their new bottles, so they're showing the new bottles.

rocketman's picture
rocketman
387 pencils

beautiful art direction, clever use of media, this billboard installation is probably hard to get from a moving car but very impactful when walking by.

krautland's picture
krautland
3204 pencils

these bottles should have been full.
a bunch of jocks trying to get as many as possible would have been all over the news.
free media opportunity missed.

LimitedTimeOffer's picture
LimitedTimeOffer
200 pencils

I find your ideas intriguing and wish to subscribe to your newsletter.

krautland's picture
krautland
3204 pencils

I have a newsletter?

LimitedTimeOffer's picture
LimitedTimeOffer
200 pencils

It's a quote from The Simpsons, in this context it means I appreciate your lateral albeit impractical thinking :)

pixelbomb1's picture
pixelbomb1
2555 pencils

99 beer bottles on the wall. this would be great target practice shooting.

Sincerely,
Arnold Santillan
714-206-2459

alvinpck's picture
alvinpck
1467 pencils

Great use of medium. This would be very expensive to execute.

...
http://alvinpck.deviantart.com/gallery/

Big Friendly Monster 822's picture
Big Friendly Mo...
159 pencils

beautiful piece but a big bomb to execute. pity those guys though which have to really put up those bottles. Nice stuff!

judy.y's picture
judy.y
79 pencils

cool

ivan's picture
ivan

Ivan Raszl, admin of AotW

thoofke's picture
thoofke
2 pencils

you can now also play and win on www.carlsberg.be:
a private party for 100 persons, with DJ dave Lambert

Barbara Agatha G.'s picture
Barbara Agatha G.
70 pencils

How do people not steal them? And even i feel tempted to throw rocks at it.

Tripioso's picture
Tripioso
466 pencils

maybe it is at an exclusive neighborhood.

Excellent

Life's a Trip. Enjoy the Ride!

fay-fly's picture
fay-fly
58 pencils

the best new?
really?
just the logo to express the point?nothing atract me.

Dublin's picture
Dublin
2 pencils

Probably the most ecological container in the world ! Carlsberg's eco and design credentials ......good call!

izmild's picture
izmild
770 pencils

izmild
http://uniquetvcomm.blogspot.com
probably. For branding gimmick...

izmild's picture
izmild
770 pencils

izmild
http://uniquetvcomm.blogspot.com
good for branding gimmick...

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