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Bikers in Cinema Stunt

Published/Aired: 
September 2011
Description: 

Carlsberg stunts in Belgium with 148 bikers in a movie theatre. Some innocent couples want to take their seat, but the room is filled with not-so- friendly gentlemen... How will they react?

Advertising Agency: Duval Guillaume Modem, Belgium
Creatives: Koenraad Lefever , Dries De Wilde
Production: Monodot
Director: Cecilia Verheyden
Producer: Tatiana Pierre
Creative Directors: Geoffrey Hantson , Katrien Bottez

Comments (23)

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Highest Rated

Phil Indeblanc's picture
Phil Indeblanc
Activity Score 50

AMAZING!!!

kleenex's picture
kleenex
Activity Score 43398

ODD.....

jeph's picture
jeph
Activity Score 156

Love.

morse's picture
morse
Activity Score 17364

Awesome!

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

khronos's picture
khronos
Activity Score 998

hahahahahahhahaha, brilliant !!!

satadru dey's picture
satadru dey
Activity Score 2

waow!!!! :)

vidhi23485's picture
vidhi23485
Activity Score 15

WOW :D

VJ

jackblack's picture
jackblack
Activity Score 2350

Hilarious. Well done.

Seriously Crazy's picture
Seriously Crazy
Activity Score 638

Awesome!!!

JLL's picture
JLL
Activity Score 390

Great!!! Girls, how to test your boyfriend...

Glut's picture
Glut
Activity Score 3937

courage=carlsberg

Blashyrkh's picture
Blashyrkh
Activity Score 32882

Kinda Heineken inspired but still good.

luckyzebra's picture
luckyzebra
Activity Score 93

I think I am missing something. How does this associate to the brand?

BuGambit's picture
BuGambit
Activity Score 15

You can drink beer at the cinema in Brussels? That's as amazing as this stunt. Well done.

roh's picture
roh
Activity Score 32

hahahahhahahahah, brilliant :D

chouette's picture
chouette
Activity Score 69

Somehow remind me Heineken one but still like it. Nice.

AdMom's picture
AdMom
Activity Score 28

I Love this one

manishwalter's picture
manishwalter
Activity Score 2

Good one!!!

vijayback's picture
vijayback
Activity Score 2

i am also working in ad agency, if i do like this my boss shout me

vijay

Ramplug's picture
Ramplug
Activity Score 8

nice but... Budget vs. Reach?
in Latinamerica the clients would laugh in your face with that king of ideas "put a lot of extras in a cinema, let 2 spots, sell those 2 tickets and make those two live the time of their lifes... maybe then they could buy your product for the rest of their lifes...

Amazing's picture
Amazing
Activity Score 2

You're right, it doesn't make sense.
But they placed it under ambient advertising, while it was actually used as a TV commercial, I believe both in Belgium as in the Netherlands (there without mentioning the cinema is in Belgium).
So if you look at the reactions and stars here, I think the client was very happy...

eltipo's picture
eltipo
Activity Score 209

How about 8 million views? :)

Cofnic21's picture
Cofnic21
Activity Score 4

Love this.

Phil Indeblanc's picture
Phil Indeblanc
Activity Score 50

AMAZING!!!

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