Carlsberg: Bikers in Cinema Stunt

Average: 9 (133 votes)

Carlsberg stunts in Belgium with 148 bikers in a movie theatre. Some innocent couples want to take their seat, but the room is filled with not-so- friendly gentlemen... How will they react?

Advertising Agency: Duval Guillaume Modem, Belgium
Creatives: Koenraad Lefever , Dries De Wilde
Production: Monodot
Director: Cecilia Verheyden
Producer: Tatiana Pierre
Creative Directors: Geoffrey Hantson , Katrien Bottez
Published: September 2011

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23 comments

kleenex's picture
15818 pencils
kleenexMonday, September 26, 2011 - 13:47

ODD.....

jeph's picture
162 pencils
jephMonday, September 26, 2011 - 15:08

Love.

morse's picture
11495 pencils
morseMonday, September 26, 2011 - 22:08

Awesome!

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

khronos's picture
968 pencils
khronosTuesday, September 27, 2011 - 01:52

hahahahahahhahaha, brilliant !!!

satadru dey's picture
2 pencils
satadru deyTuesday, September 27, 2011 - 03:43

waow!!!! :)

vidhi23485's picture
15 pencils
vidhi23485Tuesday, September 27, 2011 - 05:00

WOW :D

jackblack's picture
1822 pencils
jackblackTuesday, September 27, 2011 - 06:38

Hilarious. Well done.

Seriously Crazy's picture
642 pencils
Seriously CrazyTuesday, September 27, 2011 - 06:40

Awesome!!!

http://www.blogger.com/profile/04415082871650665734

JLL's picture
225 pencils
JLLTuesday, September 27, 2011 - 11:45

Great!!! Girls, how to test your boyfriend...

Glut's picture
4083 pencils
GlutTuesday, September 27, 2011 - 14:54

courage=carlsberg

Blashyrkh's picture
29707 pencils
BlashyrkhWednesday, September 28, 2011 - 05:38

Kinda Heineken inspired but still good.

luckyzebra's picture
93 pencils
luckyzebraWednesday, September 28, 2011 - 10:24

I think I am missing something. How does this associate to the brand?

BuGambit's picture
15 pencils
BuGambitWednesday, September 28, 2011 - 20:37

You can drink beer at the cinema in Brussels? That's as amazing as this stunt. Well done.

roh's picture
32 pencils
rohThursday, September 29, 2011 - 01:22

hahahahhahahahah, brilliant :D

chouette's picture
69 pencils
chouetteThursday, September 29, 2011 - 14:48

Somehow remind me Heineken one but still like it. Nice.

AdMom's picture
30 pencils
AdMomFriday, September 30, 2011 - 03:30

I Love this one

manishwalter's picture
2 pencils
manishwalterThursday, October 13, 2011 - 01:51

Good one!!!

vijayback's picture
2 pencils
vijaybackThursday, October 13, 2011 - 03:27

i am also working in ad agency, if i do like this my boss shout me

vijay

Ramplug's picture
8 pencils
RamplugTuesday, October 25, 2011 - 16:23

nice but... Budget vs. Reach?
in Latinamerica the clients would laugh in your face with that king of ideas "put a lot of extras in a cinema, let 2 spots, sell those 2 tickets and make those two live the time of their lifes... maybe then they could buy your product for the rest of their lifes...

Amazing's picture
2 pencils
AmazingFriday, November 4, 2011 - 07:57

You're right, it doesn't make sense.
But they placed it under ambient advertising, while it was actually used as a TV commercial, I believe both in Belgium as in the Netherlands (there without mentioning the cinema is in Belgium).
So if you look at the reactions and stars here, I think the client was very happy...

eltipo's picture
213 pencils
eltipoWednesday, November 9, 2011 - 10:45

How about 8 million views? :)

Cofnic21's picture
4 pencils
Cofnic21Thursday, November 10, 2011 - 03:20

Love this.

Phil Indeblanc's picture
50 pencils
Phil IndeblancSaturday, December 31, 2011 - 02:13

AMAZING!!!