Car wash: Wash me
Advertising Agency: Adventa Lowe, Kiev, Ukraine
Creative Director: Oleksiy Pasichnyk
Senior Art Director: Alexey Demin
Released: March 2009
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21 Comments
some indian agency has done it, and it has won an award in Goafest
show us Guest
ahh, the internationally known and respected "Goafest!"
it was done before the indians have copied it by more than 2 or 3 agencies. very old.
lol!!
are the cars that much dirty in kiev???
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Everartz
| Everartz |
yes, and you actually see "wash me" very frequently too. Great insight guys ;)
Well if the campaign was done for FREE and they received an increase of 35%, I'd say good job!
http://www.truactionflix.com
Fake from Lowe
100% fake
huh...artdirector made an every sign personally
http://goafest.com/winners07/outdoor/09_04b.jpg
This is for you Chris.
Then, there is this: http://adsoftheworld.com/media/print/mitsubishi_wash_me_3
:(
not new? :(
clever idea, to who ever came with it first
gud !!
radical
Doing this scratches the paint, I'm not sure every car owner appreciated this campaign...
¿Y si llueve pajarones culiaos?
NIce idea and apparently not new.
낙서가 왜 이리 멋있어 보이지?
Reminds me of an excellent example in Matt Beaumont's fantastic book, 'e':
a male finger writes on a dirty car: "I wish my wife was as dirty",
then another male finger adds: "She is, mate."
That was fot the LOVE channel, I think.