Canto Cidadão: Warning Kites

Every kite stuck in electric cables is a sign of danger. / High-voltage electricity can kill. Keep your children away.

Advertising Agency: Mohallem/Artplan, São Paulo, Brazil
Creative Directors: Eugênio Mohallem
Head of Art: Marcus Kawamura
Art Directors: André Batista, Marcus Kawamura, Marcelo Mandaji
Copywriter: Rodrigo Resende
Illustrators: André Batista, Elysson Lifante
Photographer: Caio Miranda
Published: February 2011

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5 comments

AdsWriter 2504's picture
AdsWriter 2504
78 pencils

LIKE

Rotzgoht's picture
Rotzgoht
186 pencils

What a weirdly specific public service announcement. I saw the kite in the wires and thought, what is this Ad for? I had no idea that it would be for kites actually caught in wires.

shiguefuzi's picture
shiguefuzi
16 pencils

It seems a contradictory to me. The ad piece does what the campaign actually ask no to do.

shiguefuzi

esheigwapings's picture
esheigwapings
48 pencils

I agree with Shiguefuzi. Warning about kites getting stuck by using kites stuck at electric cables as medium? Maybe working on electric posts will be better.

ace85le's picture
ace85le
3939 pencils

How about safety installment. Walk the talk people.

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