Canon: Waterproof Camera Sticker

Canon: Waterproof Camera Sticker
Average: 8 (82 votes)

Advertising Agency: Giovanni+Draft FCB, São Paulo, Brazil
Creative Directors: Adilson Xavier, Ricardo John
Head of Art: Benjamin Yung Jr
Art Directors: Juliano de Almeida, Bruno Brasil, Enio Kawahara
Copywriters: Lucas Arantes, Luis Kanadani, Carlos Castelo Branco
Photographer: Leandro Texeira
Published: January 2011

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19 comments

Ron Burgundy's picture
1666 pencils
Ron BurgundyWednesday, April 13, 2011 - 13:32

IDK if this has been done before, but it definitely works.

Jaap Grolleman's picture
6926 pencils
Jaap GrollemanWednesday, April 13, 2011 - 14:26

Yeah grabs your attention. Lacks a bit in message perhaps "work underwater" but all I see is a sticker but it's definitely smart.

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welsh523's picture
160 pencils
welsh523Wednesday, April 13, 2011 - 14:31

The idea isn't new. I can think of a few campaigns that have used something similar but I love the execution in this campaign.

Davai's picture
581 pencils
DavaiThursday, April 14, 2011 - 04:29

It's not the same but its not so astonishing if you know this : http://www.joelapompe.net/2007/10/20/missing-water-un-cyphon-font-font/

AKesseli's picture
212 pencils
AKesseliWednesday, April 13, 2011 - 15:44

aN underwater camera? Am I wrong about that? Clever ad though.

_yan_'s picture
163 pencils
_yan_Wednesday, April 13, 2011 - 18:02

Great and simple.

jackblack's picture
1822 pencils
jackblackWednesday, April 13, 2011 - 21:26

Water goes into the lens. Nice.

Endeio's picture
260 pencils
EndeioWednesday, April 13, 2011 - 21:35

It definitely works.

jjf's picture
244 pencils
jjfThursday, April 14, 2011 - 00:35

Works like a charm.

vidz913's picture
37 pencils
vidz913Thursday, April 14, 2011 - 01:49

"A" underwater??? "PROOVE"??? from Draftfcb???? the concept works though!

sintra's picture
703 pencils
sintraThursday, April 14, 2011 - 02:57

neat

Hiperion's picture
3148 pencils
HiperionThursday, April 14, 2011 - 07:17

SImpleton and boring.

LM's picture
35 pencils
LMThursday, April 14, 2011 - 09:13

Wateriffic!

Glut's picture
4083 pencils
GlutThursday, April 14, 2011 - 10:41

nice ambient use, just that!

dadada's picture
1723 pencils
dadadaThursday, April 14, 2011 - 13:02

very nice! pertinent!

Everybody is creative, be yourself.

Fidele H's picture
42 pencils
Fidele HFriday, April 15, 2011 - 08:03

Excellent!

batman0512's picture
15 pencils
batman0512Monday, April 18, 2011 - 23:38

nothing new under the sun...

Lica's picture
30 pencils
LicaTuesday, April 19, 2011 - 04:28

lemme think if I like it. yes, I do.

johndavis's picture
2 pencils
johndavisWednesday, February 13, 2013 - 11:26

I don't think I've heard anyone actually use that waterproof camera stickers :) but It looks very decent and effective print ad by canon or may be canon lovers get these stickers. No doubt em really inspired about canon stickers & just orders my own customized bumper stickers from http://www.printingblue.com/bumper-stickers.asp at competitive price. Home mine experience will be good with them & plan to show case on my coming blog post :)