Canon: Waterproof Camera Sticker

Advertising Agency: Giovanni+Draft FCB, São Paulo, Brazil
Creative Directors: Adilson Xavier, Ricardo John
Head of Art: Benjamin Yung Jr
Art Directors: Juliano de Almeida, Bruno Brasil, Enio Kawahara
Copywriters: Lucas Arantes, Luis Kanadani, Carlos Castelo Branco
Photographer: Leandro Texeira
Published: January 2011

Related videos by Shutterstock

19 comments

Ron Burgundy's picture
Ron Burgundy
1636 pencils

IDK if this has been done before, but it definitely works.

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Yeah grabs your attention. Lacks a bit in message perhaps "work underwater" but all I see is a sticker but it's definitely smart.

welsh523's picture
welsh523
150 pencils

The idea isn't new. I can think of a few campaigns that have used something similar but I love the execution in this campaign.

Davai's picture
Davai
608 pencils

It's not the same but its not so astonishing if you know this : http://www.joelapompe.net/2007/10/20/missing-water-un-cyphon-font-font/

AKesseli's picture
AKesseli
210 pencils

aN underwater camera? Am I wrong about that? Clever ad though.

_yan_'s picture
_yan_
163 pencils

Great and simple.

jackblack's picture
jackblack
2261 pencils

Water goes into the lens. Nice.

Endeio's picture
Endeio
270 pencils

It definitely works.

jjf's picture
jjf
258 pencils

Works like a charm.

vidz913's picture
vidz913
35 pencils

"A" underwater??? "PROOVE"??? from Draftfcb???? the concept works though!

sintra's picture
sintra
699 pencils

neat

Hiperion's picture
Hiperion
3138 pencils

SImpleton and boring.

LM's picture
LM
35 pencils

Wateriffic!

Glut's picture
Glut
3947 pencils

nice ambient use, just that!

dadada's picture
dadada
1719 pencils

very nice! pertinent!

Everybody is creative, be yourself.

Fidele H's picture
Fidele H
40 pencils

Excellent!

batman0512's picture
batman0512
17 pencils

nothing new under the sun...

Lica's picture
Lica
30 pencils

lemme think if I like it. yes, I do.

johndavis's picture
johndavis
2 pencils

I don't think I've heard anyone actually use that waterproof camera stickers :) but It looks very decent and effective print ad by canon or may be canon lovers get these stickers. No doubt em really inspired about canon stickers & just orders my own customized bumper stickers from http://www.printingblue.com/bumper-stickers.asp at competitive price. Home mine experience will be good with them & plan to show case on my coming blog post :)

Post new comment

Thank you for commenting. Please do not spam, be elaborate, respectful and helpful.
Log in or register to post comments