Advertising Agency: Giovanni+Draft FCB, São Paulo, Brazil
Creative Directors: Adilson Xavier, Ricardo John
Head of Art: Benjamin Yung Jr
Art Directors: Juliano de Almeida, Bruno Brasil, Enio Kawahara
Copywriters: Lucas Arantes, Luis Kanadani, Carlos Castelo Branco
Photographer: Leandro Texeira
Published: January 2011
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18 Comments
IDK if this has been done before, but it definitely works.
Yeah grabs your attention. Lacks a bit in message perhaps "work underwater" but all I see is a sticker but it's definitely smart.
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The idea isn't new. I can think of a few campaigns that have used something similar but I love the execution in this campaign.
It's not the same but its not so astonishing if you know this : http://www.joelapompe.net/2007/10/20/missing-water-un-cyphon-font-font/
aN underwater camera? Am I wrong about that? Clever ad though.
Great and simple.
Water goes into the lens. Nice.
It definitely works.
Works like a charm.
"A" underwater??? "PROOVE"??? from Draftfcb???? the concept works though!
neat
SImpleton and boring.
Wateriffic!
nice ambient use, just that!
very nice! pertinent!
Critics are easy.
Excellent!
nothing new under the sun...
lemme think if I like it. yes, I do.