Canesten: Stickers ambient

Our goal was to communicate that Canesten is the best solution for athlete’s foot. The symptoms of athlete’s foot are itchy feet and flaked skin. We used walls in town with shattered plaster and places with scratched surface where we drew the outline of a foot and sticked a label in the form of a Canesten tube. The idea was supported with double-meaning headlines, which pointed out the similar problem of plaster and foot – shattered plaster and flaked skin.

Advertising Agency: MARK BBDO, Bratislava, Slovakia
Creative Director: Dávid Slimák
Art Director: Lukáš Karásek
Copywriter: Juraj Chmel
Account manager: Dana Adamovičová
Published: September 2009