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Agency: 
Published/Aired: 
September 2009
Description: 

Our goal was to communicate that Canesten is the best solution for athlete’s foot. The symptoms of athlete’s foot are itchy feet and flaked skin. We used walls in town with shattered plaster and places with scratched surface where we drew the outline of a foot and sticked a label in the form of a Canesten tube. The idea was supported with double-meaning headlines, which pointed out the similar problem of plaster and foot – shattered plaster and flaked skin.

Advertising Agency: MARK BBDO, Bratislava, Slovakia
Creative Director: Dávid Slimák
Art Director: Lukáš Karásek
Copywriter: Juraj Chmel
Account manager: Dana Adamovičová

Comments (6)

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Highest Rated

rolling.stone's picture
rolling.stone
Activity Score 2741

nice

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~ Quite obviously, I have gathered no moss ! ~

Guest's picture
Guest

Done by JWT Colombia !, almost exact execution

silvi's picture
silvi
Activity Score 4172

Muy efectivo. Very effective.

john.lighttern's picture
john.lighttern
Activity Score 216

Done by the whole world, baby...

hagemony's picture
hagemony
Activity Score 335

yes...nothing new but still eyecatching.

andres1984's picture
andres1984
Activity Score 19
rolling.stone's picture
rolling.stone
Activity Score 2741

nice

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~ Quite obviously, I have gathered no moss ! ~

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