Canesten: Stickers ambient

Our goal was to communicate that Canesten is the best solution for athlete’s foot. The symptoms of athlete’s foot are itchy feet and flaked skin. We used walls in town with shattered plaster and places with scratched surface where we drew the outline of a foot and sticked a label in the form of a Canesten tube. The idea was supported with double-meaning headlines, which pointed out the similar problem of plaster and foot – shattered plaster and flaked skin.

Advertising Agency: MARK BBDO, Bratislava, Slovakia
Creative Director: Dávid Slimák
Art Director: Lukáš Karásek
Copywriter: Juraj Chmel
Account manager: Dana Adamovičová
Published: September 2009

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6 comments

Guest's picture
Guest

Done by JWT Colombia !, almost exact execution

silvi's picture
silvi
4172 pencils

Muy efectivo. Very effective.

john.lighttern's picture
john.lighttern
216 pencils

Done by the whole world, baby...

hagemony's picture
hagemony
335 pencils

yes...nothing new but still eyecatching.

andres1984's picture
andres1984
19 pencils
rolling.stone's picture
rolling.stone
2740 pencils

nice

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