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Canesten: Stickers ambient

Canesten: Stickers ambient
Your rating: None Average: 5.7 (33 votes)

Our goal was to communicate that Canesten is the best solution for athlete’s foot. The symptoms of athlete’s foot are itchy feet and flaked skin. We used walls in town with shattered plaster and places with scratched surface where we drew the outline of a foot and sticked a label in the form of a Canesten tube. The idea was supported with double-meaning headlines, which pointed out the similar problem of plaster and foot – shattered plaster and flaked skin.

Advertising Agency: MARK BBDO, Bratislava, Slovakia
Creative Director: Dávid Slimák
Art Director: Lukáš Karásek
Copywriter: Juraj Chmel
Account manager: Dana Adamovičová
Published: September 2009

Comments

Guest's picture
Guest | Mon, 2009-10-19 10:02

Done by JWT Colombia !, almost exact execution

silvi's picture 2990 pencils
silvi | Mon, 2009-10-19 14:05

Muy efectivo. Very effective.

john.lighttern's picture 145 pencils
john.lighttern | Mon, 2009-10-19 14:14

Done by the whole world, baby...

hagemony's picture 333 pencils
hagemony | Mon, 2009-10-19 23:59

yes...nothing new but still eyecatching.

andres1984's picture 14 pencils
andres1984 | Tue, 2009-10-20 09:43

Done in Colombia:

http://adsoftheworld.com/media/ambient/canesten_feet\

rolling.stone's picture 2120 pencils
rolling.stone | Mon, 2009-11-02 07:18

nice

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