Cancer Patients Aid Association: Smokers' survey

Cancer Patients Aid Association: Smokers' survey

Smoking does more than what meets your eyes. Quit now.

Advertising Agency: Grey Worldwide India, New Delhi
Copywriter: Anu Gulati
Art Director: Manoj Deb
Creative Directors: Sandipan Bhattacharyya, Manoj Deb
Released: December 2008

Your rating: None Average: 7.7 (20 votes)

Comments

Submitted by truecopy on Thu, 2008-04-10 07:26.

Nice work guys. Congratulations.

Submitted by pretty good on Thu, 2008-04-10 07:38.

Wow. I can see this being really affective. Very nice.

Submitted by Papa on Thu, 2008-04-10 08:18.

COOL. SCARY. AND ALREADY MADE IT AS A FINALIST AT ADFEST2008.

Olafski001's picture
Submitted by Olafski001 on Thu, 2008-04-10 08:38.

i allready feel bad and i didn't even fill it out for real
effective shit

- Here I should have written something smarter -

Submitted by PuppiePoppy on Thu, 2008-04-10 08:38.

Is this staged at the agency? Grey (or G2 in certain countries) do cigarette account. Niceeee.

Submitted by adsthinker on Thu, 2008-04-10 09:08.

hoho, it works!! Brilliant!!

Submitted by Vicomte on Thu, 2008-04-10 09:11.

I love it. Really great

JFDreamer's picture
Submitted by JFDreamer on Thu, 2008-04-10 09:58.

Feels effective.

I have one question, I used to work for Grey for a couple of years and we had tobacco clients. Kinda strange Grey made this if they work with cigarettes all around the world. My comment is not ment to question rather this action is real or not, just to know how they could manage to do it.

keep smilling

Submitted by PuppiePoppy on Fri, 2008-04-11 00:07.

I think the photographs were taken in the agency. :) The idea never sees the real smokers. Probably. How can they be creating anti-tobacco work while back in their studios, they are churning out POS stuffs to sells cigarettes? Just don't make sense...except in the award judging room.

"Bowww Wowww"

deadlinecanwait's picture
Submitted by deadlinecanwait on Fri, 2008-04-11 04:21.

Well, i dont think so ….Anyways its a good piece of work and fresh idea… and i think a winner.congrats!

Submitted by conan o brien on Thu, 2008-04-10 10:17.

smart.

Submitted by StarlaY on Thu, 2008-04-10 10:29.

that's a great idea! congrats guys...

Submitted by drunk dave on Thu, 2008-04-10 11:05.

one of grey's biggest accounts is lucky strike... ha ha , i love this game.

Submitted by Jet Lee on Thu, 2008-04-10 13:50.

and DUNHILL. haha.

Great idea though. Love it.

the_capywriter's picture
Submitted by the_capywriter on Thu, 2008-04-10 16:23.

Super idea... very confronting

Submitted by t_m on Thu, 2008-04-10 23:57.

great insight makes it stand out!!

sonucoues2002's picture
Submitted by sonucoues2002 on Fri, 2008-04-11 01:59.

some one says In AOW tht indian copy the ideas
now how abt this guys

fundoo idea

Submitted by Papa on Fri, 2008-04-11 02:19.

As an Indian this one makes me proud. Really proud.

Submitted by tanmay on Fri, 2008-04-11 03:45.

Don't worry about people generalizing Indian work. In life you'll always meet assholes.

chintan ruparel's picture
Submitted by chintan ruparel on Fri, 2008-04-11 06:09.

wish i'd thought of this...*sigh*

gr8 idea!

~ old habits die hard, older ones never do ~

Submitted by nextt on Tue, 2008-06-03 03:48.

No doubt this is a "smart advertising idea". But I'm a smoker. In real life, if I get played like this, I might laugh, but no way is the message gonna hit home anymore than the myriad "scare tactics" anti-smoking ads out there. Creative? Very. Effective to actual target market? Doubtful.