Advertising Agency: VGC, Mumbai, India
Executive Creative Directors: Ryan Menezes, Sanjay Sipahimalani
Art Director: Sandip Gaikwad
Copywriter: Ryan Menezes
Submitted by Guest commenter (not verified) on Tue, 2008-06-03 10:39.
That's not an idea. That's just (disgusting) shock value for the sake of attention. How is that creative? I'm not saying there's not necessarily a place for this work - but it's definitely not here.
This is no different than the anti-abortion protesters placing pictures of aborted fetuses underneath people's windshield wipers. No real idea in there besides the moral high road messsage of 'see what you're doing' and these are no different.
I'm not saying all advertising even needs to be creative, if it's doing the job it was asked to do. In fact, I would argue that if a message is getting lost in creative execution, then just say what it is you need to say and be blunt. Case in point, this work. This work may be doing the job it was asked to do wonderfully. But then, why would you post it here for revue? A place people are going to look for new creative thought, new and different executions?
Shock value? In today's media savvy metropolises? I bet this just pissed off a lot of people already jaded and cynical of such preachy messages. And are they allowed to disparage a brand like that?
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nice one. a bit sick.. but it does its job
ideas....30 minutes nahi toh free.
DISGUSTING!!!!!
That's not an idea. That's just (disgusting) shock value for the sake of attention. How is that creative? I'm not saying there's not necessarily a place for this work - but it's definitely not here.
This is no different than the anti-abortion protesters placing pictures of aborted fetuses underneath people's windshield wipers. No real idea in there besides the moral high road messsage of 'see what you're doing' and these are no different.
I'm not saying all advertising even needs to be creative, if it's doing the job it was asked to do. In fact, I would argue that if a message is getting lost in creative execution, then just say what it is you need to say and be blunt. Case in point, this work. This work may be doing the job it was asked to do wonderfully. But then, why would you post it here for revue? A place people are going to look for new creative thought, new and different executions?
that comment was from me. not that anyone cares.
Ugh. I wonder how well this worked. I agree that it relies heavily on shock value.
-Natalie
www.topolewski.net
Shit..this ad might actually make me quit smoking, let alone munching on the Big League Chew.
____________________________________________________________
"I saw a subliminal ad executive once, but only for a second." - The Wright
www.ryanfox.ca
Ogf course is disgusting, that´s the idea, isn´t it?
I just want to know if this worked.
"What it is. What it was."
Ugly Ad, very bad.
Shock value? In today's media savvy metropolises? I bet this just pissed off a lot of people already jaded and cynical of such preachy messages. And are they allowed to disparage a brand like that?
i'm just wondering how shop owners agreed to place the ad in their stores.
it's written fake all over it. do you really think an independent shop owner will let you stick that poster in his shop?
i have seen ad for the same client by 10 different indian ad agencies in the same year.
de muy mal gusto, solo da asco..
[ http://eltubedeyou.blogspot.com ]
:::J:::
its the same idiot thing again.
"hey tobacco is bad , here is a packet for you"
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