Agency Network: 
June 2008

Ambient advertisment created by VGC, India for Cancer Patients Aid Association, within the category: Public Interest, NGO.

Advertising Agency: VGC, Mumbai, India
Executive Creative Directors: Ryan Menezes
Art Director: Sandip Gaikwad
Copywriter: Ryan Menezes

Comments (17)

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StuartLittle's picture
Activity Score 468

Ugly Ad, very bad.

kalpesh78's picture
Activity Score 2578

nice one. a bit sick.. but it does its job

ideas....30 minutes nahi toh free.

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That's not an idea. That's just (disgusting) shock value for the sake of attention. How is that creative? I'm not saying there's not necessarily a place for this work - but it's definitely not here.

This is no different than the anti-abortion protesters placing pictures of aborted fetuses underneath people's windshield wipers. No real idea in there besides the moral high road messsage of 'see what you're doing' and these are no different.

I'm not saying all advertising even needs to be creative, if it's doing the job it was asked to do. In fact, I would argue that if a message is getting lost in creative execution, then just say what it is you need to say and be blunt. Case in point, this work. This work may be doing the job it was asked to do wonderfully. But then, why would you post it here for revue? A place people are going to look for new creative thought, new and different executions?

jsptrck404's picture
Activity Score 437

that comment was from me. not that anyone cares.

| think small |

NatalieM's picture
Activity Score 1685

Ugh. I wonder how well this worked. I agree that it relies heavily on shock value.

rebelscum's picture
Activity Score 2110

Shit..this ad might actually make me quit smoking, let alone munching on the Big League Chew.


"I saw a subliminal ad executive once, but only for a second." - The Wright


I have thousands of pencils and $1.50 so I'm off to Starbucks

kcd0226's picture
Activity Score 91

I think its interesting and does the job. I think we're so obsessed with coming up with *cool* ideas that we forget that we're sometimes trying to do something important. THIS is more important than our creative ideas. We're spending too much time worrying about how creative and cool this idea is so that other creatives will look at it and say "OMG COOL" or it'll win awards. That's not always the most important thing. The most important thing is getting people to LISTEN and realize how harmful this is. The very message in this piece is "Chewing is JUST as harmful as smoking." In order to get people to realize that it isn't the lesser of the two evils they have to show the results of chewing tobacco. Makes sense to me.

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Ogf course is disgusting, that´s the idea, isn´t it?

Seixas's picture
Activity Score 95

I just want to know if this worked.

StuartLittle's picture
Activity Score 468

Ugly Ad, very bad.

nextt's picture
Activity Score 33

Shock value? In today's media savvy metropolises? I bet this just pissed off a lot of people already jaded and cynical of such preachy messages. And are they allowed to disparage a brand like that?

Alistair C.'s picture
Alistair C.
Activity Score 692

i'm just wondering how shop owners agreed to place the ad in their stores.

admenot's picture

it's written fake all over it. do you really think an independent shop owner will let you stick that poster in his shop?

i have seen ad for the same client by 10 different indian ad agencies in the same year.

robottttrockkkk's picture
Activity Score 814

de muy mal gusto, solo da asco..

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gmint7's picture
Activity Score 2683


its the same idiot thing again.

"hey tobacco is bad , here is a packet for you"


Guest's picture

I don't understand why people complain about the creativity of the ad. Its the end result that matters. If it makes logical and strategic sense it succeeds as an ad. Creativity isn't the ALL for advertisements..

raavigeorgian's picture
Activity Score 2444

very effective