Cancer Patients Aid Association: Gutkha

Advertising Agency: VGC, Mumbai, India
Executive Creative Directors: Ryan Menezes
Art Director: Sandip Gaikwad
Copywriter: Ryan Menezes

17 comments

kalpesh78's picture
kalpesh78
2580 pencils

nice one. a bit sick.. but it does its job

ideas....30 minutes nahi toh free.

Guest commenter's picture
Guest commenter

DISGUSTING!!!!!

Guest commenter's picture
Guest commenter

That's not an idea. That's just (disgusting) shock value for the sake of attention. How is that creative? I'm not saying there's not necessarily a place for this work - but it's definitely not here.

This is no different than the anti-abortion protesters placing pictures of aborted fetuses underneath people's windshield wipers. No real idea in there besides the moral high road messsage of 'see what you're doing' and these are no different.

I'm not saying all advertising even needs to be creative, if it's doing the job it was asked to do. In fact, I would argue that if a message is getting lost in creative execution, then just say what it is you need to say and be blunt. Case in point, this work. This work may be doing the job it was asked to do wonderfully. But then, why would you post it here for revue? A place people are going to look for new creative thought, new and different executions?

jsptrck404's picture
jsptrck404
437 pencils

that comment was from me. not that anyone cares.

| think small |

NatalieM's picture
NatalieM
1687 pencils

Ugh. I wonder how well this worked. I agree that it relies heavily on shock value.

rebelscum's picture
rebelscum
2114 pencils

Shit..this ad might actually make me quit smoking, let alone munching on the Big League Chew.

____________________________________________________________

"I saw a subliminal ad executive once, but only for a second." - The Wright
www.ryanfox.ca

____________________________________________________________

I have thousands of pencils and $1.50 so I'm off to Starbucks

kcd0226's picture
kcd0226
86 pencils

I think its interesting and does the job. I think we're so obsessed with coming up with *cool* ideas that we forget that we're sometimes trying to do something important. THIS is more important than our creative ideas. We're spending too much time worrying about how creative and cool this idea is so that other creatives will look at it and say "OMG COOL" or it'll win awards. That's not always the most important thing. The most important thing is getting people to LISTEN and realize how harmful this is. The very message in this piece is "Chewing is JUST as harmful as smoking." In order to get people to realize that it isn't the lesser of the two evils they have to show the results of chewing tobacco. Makes sense to me.

Guest commenter's picture
Guest commenter

Ogf course is disgusting, that´s the idea, isn´t it?

Seixas's picture
Seixas
95 pencils

I just want to know if this worked.

StuartLittle's picture
StuartLittle
468 pencils

Ugly Ad, very bad.

nextt's picture
nextt
33 pencils

Shock value? In today's media savvy metropolises? I bet this just pissed off a lot of people already jaded and cynical of such preachy messages. And are they allowed to disparage a brand like that?

Alistair C.'s picture
Alistair C.
692 pencils

i'm just wondering how shop owners agreed to place the ad in their stores.

admenot's picture
admenot

it's written fake all over it. do you really think an independent shop owner will let you stick that poster in his shop?

i have seen ad for the same client by 10 different indian ad agencies in the same year.

robottttrockkkk's picture
robottttrockkkk
814 pencils

de muy mal gusto, solo da asco..

[ http://eltubedeyou.blogspot.com ]

gmint7's picture
gmint7
2685 pencils

:::J:::

its the same idiot thing again.

"hey tobacco is bad , here is a packet for you"

:::J:::

Guest's picture
Guest

I don't understand why people complain about the creativity of the ad. Its the end result that matters. If it makes logical and strategic sense it succeeds as an ad. Creativity isn't the ALL for advertisements..

raavigeorgian's picture
raavigeorgian
2444 pencils

very effective

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