Cancer Council NSW: Sun Sound

Check out the site with a video and the sun sound:
http://www.cancercouncil.com.au/sunsound/

Tasked with the challenge of persuading Australians, in particular care-free teenagers, to be aware of the dangers of sun exposure and remember to cover up, the Monkeys responded with the creation of a five-second musical sound trialled on Sydney beaches over the weekend.

The Monkeys collaborated with award-winning singer / songwriter Ben Lee, to create the sound to be played at beaches, sporting events and festivals, to remind Australians to protect themselves against the sun.

The Sun Sound, one of 20 sounds submitted by Lee, is part of a trial project aiming to remind Australians to take safety precautions against sun damage when they hear the sound played. It will be played in public spaces at regular intervals, to prompt people to reapply sunscreen or cover up.

Advertising Agency: Three Drunk Monkeys, Sydney, Australia
Executive creative directors: Justin Drape, Scott Nowell
Creative Director: Noah Regan
Creative team: Scott Dettrick, Nick Morrissey
Production team: Mark Green, Eve Woolfson, Thea Carone, Ana Nielsen, Toby Harrison, Graeme Robertson
Released: December 2009