Cancer awareness

January 2007
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Every year 1 out of 500 people will suffer from cancer. 1 out of every 500 Caretas magazine includes this warning. It can happen to anyone. Get a checkup.

Advertising Agency: Pragma DDB, Lima, Peru
General Creative Director: Ricardo Chadwick
Associate Creative Directors: Álvaro Naddeo, Emilio Díaz
Art director: Álvaro Naddeo
Copywriters: Oscar Tamayo, Jaime Chehade, Álvaro Naddeo

Comments (19)

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FrankMarti's picture
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HI PEOPLE IM SENT THIS AD LIKE COLABORATION, IS IMPORTANT THAT KNOWS : ALVARO NADDEO ( HE IS IN THE CREDITS) SAYS: "Caretas magazine is a weekly magazine and the ad is supposed to be in more than one edition, so in 2 months or 10 issues the ad will reach at least 10 in 500 that is 1 in 50. Obviously the message won't reach every reader but maybe they will comment the ad to more people."

1 in 50 --- works.

Congratulations Álvaro.