Canamo, being a magazine and not marihuana, is not be present during the
consumption of cannabis, which leads to a significant loss of the key
moments where the brand’s presence should generate a strong emotional
relation and experience with the connoisseurs of the cannabis culture; thus
incrementing the magazine’s subscriptions.
Take over the very famous insight in this circle that are the matchboxes
that transform into pipes by making a hole in them.
For this purpose, we already designed a matchbox that counts with a hole
already made, and an attractive and modern design for the object audience.
We will distribute these matchboxes away in places where the object audience
gathers: surf, rock, skate and cigarettes shops, Hip-Hop concerts and Reggae
This low budget material achieves long permanency in possession of the
consumer; got to be part of cannabis consumption and went as mouth to mouth
information. New designs are being made to be distributed.
Agency: Base1, Santiago, Chile
Creative Directors: Alejandro "Lato" La Torre, Hugo López
Art director: Carlos Saavedra
Copywriter: Alejandro "Lato" La Torre
Producers: Luis Vicuña, Pepo Valdez
Illustration: Carlos Saavedra