Cáñamo: Matchbox

Brief:
Canamo, being a magazine and not marihuana, is not be present during the
consumption of cannabis, which leads to a significant loss of the key
moments where the brand’s presence should generate a strong emotional
relation and experience with the connoisseurs of the cannabis culture; thus
incrementing the magazine’s subscriptions.

Idea:
Take over the very famous insight in this circle that are the matchboxes
that transform into pipes by making a hole in them.
For this purpose, we already designed a matchbox that counts with a hole
already made, and an attractive and modern design for the object audience.
We will distribute these matchboxes away in places where the object audience
gathers: surf, rock, skate and cigarettes shops, Hip-Hop concerts and Reggae
concerts.

Result:
This low budget material achieves long permanency in possession of the
consumer; got to be part of cannabis consumption and went as mouth to mouth
information. New designs are being made to be distributed.

Agency: Base1, Santiago, Chile
Creative Directors: Alejandro "Lato" La Torre, Hugo López
Art director: Carlos Saavedra
Copywriter: Alejandro "Lato" La Torre
Producers: Luis Vicuña, Pepo Valdez
Illustration: Carlos Saavedra

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14 comments

JTW926's picture
JTW926
184 pencils

haha, that's kind of funny

Stigset's picture
Stigset
1456 pencils

What? can you use these boxes as smoking pipes? how do you do that without putting the box on fire?

• ω •'s picture
• ω •
243 pencils

would love to see it being demo

ellehcimeo's picture
ellehcimeo
3522 pencils

nice little designed box.
i'll stick with my own pipe though.

DarkSide's picture
DarkSide
1068 pencils

The audience will like the idea...then forget it before making the subscription...

Eduardo's picture
Eduardo
62 pencils

Fake...
Even the website has notting to do with a magazine...
Anyway, how do the use this device????

matita's picture
matita
488 pencils

If you smoke weed for only one time in your life. You know how use it.
Put the rest of the joint in the little hole, burn it (carefully with the box), put the mouth in the big hole, cover the other hole with a finger...and breath.

Very powerful insight.

ErJose's picture
ErJose
51 pencils

!Préndelo!

EL TRUCHO SALVAJE's picture
EL TRUCHO SALVAJE
40 pencils

En la web no aparece como cliente, mmm que raro

Eduardo's picture
Eduardo
62 pencils

I got high with a beer tin once!

Shut Theory's picture
Shut Theory
515 pencils

sooooo anti-drug association or okay with this?

http://shut.elmota.com

fersvax's picture
fersvax
1237 pencils

Malditos zurdos marihuaneros!!!!

FER.

matita's picture
matita
488 pencils

anti-drug association kiss my ass!!!!

Jim Vidirio's picture
Jim Vidirio
5 pencils

done!

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