Canadian Tourism Commission: Interactive Twitter based murals

People don't look that interested...

social networks are not the alround weapon of advertising.
just ask yourself: does it provoke curiosity, feelings and excitment reading text on a white screen?

I personally think this is a wonderful initiative!!!

http://adsoftheworld.com/media/tv/peta_canadian_baby_seal_slaughter_ex...

Myeah... boring... where's the idea again?