Canadian Tire: Christmas Spirit Tree

Canadian Tire is lighting up the holiday season and spreading cheer across the Canada with the unveiling of the first tree powered by Christmas spirit. Every time a Christmas message, tweet, blog post, news story, or forum post is shared online, it illuminates the tree. So as Christmas spirit grows stronger and stronger, the Christmas Spirit Tree shines brighter and brighter.

Advertising Agency: Tribal DDB Toronto, Canada
Managing director: Andrew McCartney
Account lead: Kaezad Nallaseth
Strategy: Jason Chaney
Creative Director: LP Tremblay
Technology Director: Joe Dee
Associate Creative Director / Art Director: Mara Binudin
Associate Creative Director / Copywriter: Ryan Lawrence
Director of Production: Catherine Kim
Agency Producer: Luc Quartarone
Designer: Roger Dario
Tribal Developer: Paul Sham
Other Developers: Moment Factory, Igniter, Dana Brousseau, Rob Etmanski
Media Company: Mediacom
Media Lead: Chris O’Hara

December 2011


kleenex's picture
40312 pencils

an interesting way to light up a tree.

Nike Diesel's picture
Nike Diesel
13431 pencils

Here's a way to light up the sun :)
Kitchen Leo Burnett, Oslo:

simonds08's picture
598 pencils

Neat idea but would you know this is for Canadian Tire without stopping to read the placard?

Trichinosis's picture
204 pencils

As ugly as sin! The american way of celebrating christmas...

gioborde's picture
1387 pencils

nice technology, but its wasted here. It could have been something big,


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