Canadian Safe Boating Council: Bottle

One drink can change everything. Don't drink and boat.

Advertising Agency: Saatchi & Saatchi, Canada
Executive Creative Director: Brian Sheppard
Group Creative Directors: Matt Antonello, Joel Arbez
Copywriter: Kelly Finnamore
Art Director: Christian Buer
Photographer: Instil Productions


scamhandler's picture
67 pencils

It's basically a more complicated version of this.

fezz's picture
42 pencils

Very different. One just shows an upside down bottle. The other (the ad in question) used refraction to make the bottle appear upside down. No one owns the classic ship in a bottle reference. In fact, I've seen dozens of variations. If you can find a new way to twist something, all the power to you. Nice concept.

adri10288's picture
339 pencils

Amazing. Love this concept.

Log in or register to post comments