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Canadian Red Cross: Fallen Woman
Know What to Do.
Canadian Red Cross
Learn first aid. www.redcross.ca
Advertising Agency: Downtown Partners, Toronto, Canada
Creative director: Dan Pawych
Copywriter: Andy Linardatos
Art Director: Hylton Mann
Photographer: Frank Hoedl
Producer: Anne Marie Martignago
Production house: Westside Studios, Toronto
Account Director: Sheng Sinn
Comments
looks fake, done million times before
oh how true.
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lift her skirt see if she is wearing any undies. call 911!
man, this was weak. are you trying to be funny?
Why wouldn't they just use a real picture. What's with the terrible Photoshopping?
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Thats been done before. As BTL, in Cánada Also. I think, that can be just a continuation of same idea.
mmm
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weak, wierd, looks fake, i dont like it...
It's a sticker on the floor, that's why it looks flat and fake. This is not print, it's ambient.
I like the idea.
I saw a shot of this as a floor graphic at the bottom of an escalator (the perspective from top of the escalator) looked much better/convincing than shot here. I think it was in one of the annuals, Archive(?)
DTP-post that other shot
fallen flat, eh?
Yeah... i know what to do. ooh yaaah diggidy diggidy.
very bad photoshop application, looks fake
Um... do you all know this is supposed to be a floor poster? As in, you're walking somewhere, and suddenly you see what looks like a lady collapsed and unconscious? And it's at moments like this that you really, really wish you knew first aid?
Ivan, what's with this shot? This is totally not doing justice to a great ad.
Yeah...I got to know what to do - I HAVE TO ADVICE YOU NOT POST SUCH A DISGUSTING WORK!
Ah, so this is an ambient idea! Now I get it. Not bad.
I'm gonna peell her right off the floor and stick it next to the old man!
"Bowww Wowww"
It's supposed to be seen from the floor above - as if you're looking down at a person that's collapsed at the bottom of the escalator. It's something you're seeing come closer and closer to you as you descend - something you're thinking about the whole ride down. This angle ruins the perspective and makes it look fake.
yeah, i do know what to do, grab the keys and purse and run!!!!!!!!!
Put it in context people... U all can't be that dumb?????
These are placed at the bottom of stairs and when at the top of the stairs they work brilliantly!
Ivan get the shot taken from the top of the stairs it explains it better.
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