Canadian Film Festival: Maple Syrup Popcorn

Starting Thursday, Canadian Film Festival goers can put a truly Canadian topping on their popcorn. To promote the festival’s Canadian content, advertising agency JWT Toronto will be turning hot butter dispensers at the Royal Theatre in Toronto into hot maple syrup dispensers. And the taste is surprisingly delicious. “A perfect mix of sweet and salty” says Festival Director Bern Euler. The festival runs from March 28th to the 31st. For tickets visit www.canfilmfest.ca.

Advertising Agency: JWT, Toronto, Canada
Creative Directors: Martin Shewchuk, Paul Wales
Art Director: Craig Markou
Copywriter: Colin Winn
Photographer: Michael Alberstat
Additional credits: Arlene Reps
Published: March 2012

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6 comments

mmackinven's picture
mmackinven
1592 pencils

This could get messy... :)

andylefty's picture
andylefty
4533 pencils

Funny enough.

Wordfruit's picture
Wordfruit
1023 pencils

Apt.

And messy -- like mmackinven says.

Thomadaneau's picture
Thomadaneau
23 pencils

Want

kleenex's picture
kleenex
25530 pencils

oh yeah!!!!

arthor's picture
arthor
515 pencils

Call me a type nazi or whatever but seriously, papyrus AND brush script... boggles my mind how someone can think this is acceptable type and maintain employment.

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