Campbell's Soup: Hunger installation
Advertising Agency: Leo Burnett, Toronto, Canada
Art Director: Anthony Chelvanathan
Copywriter: Steve Persico
Photographer: Angus MacPherson
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19 Comments
good idea, exacatly the same idea like the AIDS campaign a few days ago, but simple and clear. ;)
Yeah I remember, this piece won the CanadaCannes Young Creatives contest last year. These guys actually won a trip to Cannes for this work. Really cool stuff!
Nice work guys!
Great.
I agree with djakuza, but its ok anyway.
Not so
People get excited when they see the word HUNGER spelled out and that might get them to buy a can or two.
Not so much when it's HIINLEH, and the food drive comes to an abrupt hault...
Anyway, a nice gimmick.
I like it.
it's not just that the word hungry is spelt out it's that when people buy the cans a food where the money is donated to the cause the word hungry starts to disappear. so it's illustrating how you buying a can of soup will help make hungry disappear. i think it's brilliant.
Hunger. The word is "hunger."
And it seems the way it works is that you buy a can and you THEN take it to your local food bank yourself. I think that's pretty fucked up.
But the message is very clear (for a limited time only...)
nice simple work.i like
even if it was just a POS, this would be good.
connected with a good cause makes it great.
superb job!
Hünger... =)
just good that canadians don't use umlauts...
This is good, AIDS is bad...in general.
AIDS steals lives...and ideas.
Dot dot dot...dot dot dot.
exageradamente bueno, magnanimooo
Generally overlooked is that Leo Burnett is one of the best consumer food products ad agencies ever. What better promo than this?
Great post, Kiwi. Really enjoyed it.
Except this isn't the work of Leo Burnett.
This was work submitted for a Young Creatives competition, the Canada Cannes Young Creatives competition. A brief was given where anyone under the age of 28 could submit an idea for their chance to win a trip to Cannes.
This team from Leo Burnett submitted this ad. It wasn't an ad created by Leo Burnett.
Campbells is handled by BBDO.
In fact, if the client (who sponsored the competition) really liked the idea, they could have actually bought the rights to it and ran it. But they didn't.
So technically, "Leo Burnett" shouldn't be in the credits as it gives the impression that the agency came up with the idea.
In all seriousness, Steve is an awesome writer and Anthony is equally talented.
Nice... I like it a lot...
IT works better for the Condoms.
Great idea!
I love this ad. Hunger is a huge deal that should overwhelm people, and I think it's great that that's represented physically. I just wonder if you had to see it in a panoramic view like this to get it. With the way people ignore surroundings, I wonder how many people were up close and thought, "This is a huge display of canned goods!" Regardless - I love everything about this, particularly because it's a cause that I hold close.