djakuza's picture
517 pencils

good idea, exacatly the same idea like the AIDS campaign a few days ago, but simple and clear. ;)

chet21's picture
2 pencils

Yeah I remember, this piece won the CanadaCannes Young Creatives contest last year. These guys actually won a trip to Cannes for this work. Really cool stuff!

Cash White's picture
Cash White
66 pencils

Nice work guys!

Tincho's picture
1093 pencils


I agree with djakuza, but its ok anyway.

banana tom's picture
banana tom
40 pencils

Not so

Jet Propulsion Lab's picture
Jet Propulsion Lab
10681 pencils

People get excited when they see the word HUNGER spelled out and that might get them to buy a can or two.
Not so much when it's HIINLEH, and the food drive comes to an abrupt hault...

Anyway, a nice gimmick.
I like it.

Ad Junkie At Large's picture
Ad Junkie At Large
554 pencils

it's not just that the word hungry is spelt out it's that when people buy the cans a food where the money is donated to the cause the word hungry starts to disappear. so it's illustrating how you buying a can of soup will help make hungry disappear. i think it's brilliant.

Jet Propulsion Lab's picture
Jet Propulsion Lab
10681 pencils

Hunger. The word is "hunger."

And it seems the way it works is that you buy a can and you THEN take it to your local food bank yourself. I think that's pretty fucked up.
But the message is very clear (for a limited time only...)

ManchuChanchu's picture
701 pencils

nice simple work.i like

Kateter's picture
2029 pencils

even if it was just a POS, this would be good.
connected with a good cause makes it great.
superb job!

lorem_ipsum's picture
194 pencils

Hünger... =)
just good that canadians don't use umlauts...

The good lord's picture
The good lord

This is good, AIDS is bad...in general.
AIDS steals lives...and ideas.
Dot dot dot...dot dot dot.

juliancito's picture

exageradamente bueno, magnanimooo

Jack Payne's picture
Jack Payne

Generally overlooked is that Leo Burnett is one of the best consumer food products ad agencies ever. What better promo than this?

Great post, Kiwi. Really enjoyed it.

Guest's picture

Except this isn't the work of Leo Burnett.

This was work submitted for a Young Creatives competition, the Canada Cannes Young Creatives competition. A brief was given where anyone under the age of 28 could submit an idea for their chance to win a trip to Cannes.

This team from Leo Burnett submitted this ad. It wasn't an ad created by Leo Burnett.

Campbells is handled by BBDO.

In fact, if the client (who sponsored the competition) really liked the idea, they could have actually bought the rights to it and ran it. But they didn't.

So technically, "Leo Burnett" shouldn't be in the credits as it gives the impression that the agency came up with the idea.

In all seriousness, Steve is an awesome writer and Anthony is equally talented.

BiggerLogo's picture
4 pencils

Nice... I like it a lot...

Mr.Top's picture
728 pencils

IT works better for the Condoms.

Guest's picture

Great idea!

KimKong's picture
198 pencils

I love this ad. Hunger is a huge deal that should overwhelm people, and I think it's great that that's represented physically. I just wonder if you had to see it in a panoramic view like this to get it. With the way people ignore surroundings, I wonder how many people were up close and thought, "This is a huge display of canned goods!" Regardless - I love everything about this, particularly because it's a cause that I hold close.

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