Campaign against female feticide: Calendar

Don't abort the ones you worship.

Advertising Agency: Rediffusion DY&R, Mumbai, India
Chief Creative Officers: Sagar Mahabaleshwarkar, Ramanuj Shastri
Art Director: Amol Dahanukar
Copywriter: Pranav Harihar Sharma
Production Manager: R. Viswanathan
Other additional credits: Yogesh Dugade
Released: January 2008

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16 comments

Advertising Pawn's picture
Advertising Pawn
419 pencils

Simple idea and quite clever.

I like their input in the "results" section.

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Copy_Can's picture
Copy_Can

The ratio of 1000:881 isn't shocking.

That's the same as 1:.8, which is esentially 1:1.

ivan's picture
ivan

More like 10:9.

Ivan Raszl, admin of AotW

Copy_Can's picture
Copy_Can

1:.8
10:8
100:80
1000:800

Who cares, Ivan. You can make the ratio 1,000,000:800,000 and you're still saying the same message. IT doesn't make it any more drastic.

simon.gross's picture
simon.gross
541 pencils

Great concept, highlights a basic contradiction in the culture.

Dalbir Singh's picture
Dalbir Singh
552 pencils

Same idea was done before with the tiger missing instead of the goddess (identical image and illustration, perhaps the same calender image) with the message 'FOR GOD'S SAKE, save the tigers.

Dalbir
www.AdOfDaMonth.com

iT-iS-i's picture
iT-iS-i
1721 pencils

Hey Dalbir, now that's the kind of ish I like like...

Add insult to injury then burn the candle at both ends.

:: Put your ears against the ground so i can walk over what you heard::

wildbore's picture
wildbore
749 pencils

Good try!!

naresh's picture
naresh
294 pencils

Congrats Amol
for ur best art direction
from TBWA Studio team

Noddy

shailu20066's picture
shailu20066
90 pencils

Same idea was done before by Big Bazar
Design & copy is good.....

Shailendra Agiwal
86, Bank Colony, Annapurana Road, Indore (India)
Tel. : 2483732, Mob. : 98260-20066, 9424540777

a2o's picture
a2o
139 pencils

Everybody just talks... but very few actually does somethin like this...

Gr88 effort guys...

full marks for strategy...

keep up the good, clean & honest work.

poojagadodia's picture
poojagadodia
194 pencils

http://www.watgame.com
its perfect...!!!!....creative n effective....:) good work!!!

pankajadsoftheworld's picture
pankajadsoftheworld
433 pencils

Done

shripad's picture
shripad
25 pencils

great concept & good idea

dhulipala's picture
dhulipala
18 pencils

very nice & cute idea

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