Campaign against female feticide: Calendar

Don't abort the ones you worship.

Advertising Agency: Rediffusion DY&R, Mumbai, India
Chief Creative Officers: Sagar Mahabaleshwarkar, Ramanuj Shastri
Art Director: Amol Dahanukar
Copywriter: Pranav Harihar Sharma
Production Manager: R. Viswanathan
Other additional credits: Yogesh Dugade
Released: January 2008

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16 Comments

421 pencils

Advertising Pawn | Thu, 2008-03-27 13:17

Simple idea and quite clever.

I like their input in the "results" section.

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Guest | Thu, 2008-03-27 14:14

The ratio of 1000:881 isn't shocking.

That's the same as 1:.8, which is esentially 1:1.

ivan | Thu, 2008-03-27 18:42

More like 10:9.

Guest | Thu, 2008-03-27 19:35

1:.8
10:8
100:80
1000:800

Who cares, Ivan. You can make the ratio 1,000,000:800,000 and you're still saying the same message. IT doesn't make it any more drastic.

543 pencils

simon.gross | Thu, 2008-03-27 18:33

Great concept, highlights a basic contradiction in the culture.

561 pencils

Dalbir Singh | Thu, 2008-03-27 22:03

Same idea was done before with the tiger missing instead of the goddess (identical image and illustration, perhaps the same calender image) with the message 'FOR GOD'S SAKE, save the tigers.

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