Campaign against female feticide: Calendar

Campaign against female feticide: Calendar

Don't abort the ones you worship.

Advertising Agency: Rediffusion DY&R, Mumbai, India
Chief Creative Officers: Sagar Mahabaleshwarkar, Ramanuj Shastri
Art Director: Amol Dahanukar
Copywriter: Pranav Harihar Sharma
Production Manager: R. Viswanathan
Other additional credits: Yogesh Dugade
Released: January 2008

Average: 3.8 (8 votes)

Comments

Jerome from Advertising Pawn's picture
Submitted by Jerome from Adv... on Thu, 2008-03-27 13:17.

Simple idea and quite clever.

I like their input in the "results" section.

Join the advertising orgy: http://advertisingpawn.com

Submitted by Copy_Can on Thu, 2008-03-27 14:14.

The ratio of 1000:881 isn't shocking.

That's the same as 1:.8, which is esentially 1:1.

ivan's picture
Submitted by ivan on Thu, 2008-03-27 18:42.

More like 10:9.

Submitted by Copy_Can on Thu, 2008-03-27 19:35.

1:.8
10:8
100:80
1000:800

Who cares, Ivan. You can make the ratio 1,000,000:800,000 and you're still saying the same message. IT doesn't make it any more drastic.

Submitted by Dzsoi on Fri, 2008-03-28 08:52.

He has said that 881 is closer to 900 than to 800, so it's not 10:8 but 10:9 rather so he was making it less drastic...

Submitted by Copy_Can on Sat, 2008-03-29 00:01.

Okay, fair enough.

But my argument is that 1:.9 is the same as 10:9, and 100:90, and 1,000:900, and so on in this fashion.

Submitted by simon.gross on Thu, 2008-03-27 18:33.

Great concept, highlights a basic contradiction in the culture.

Submitted by dalbir on Thu, 2008-03-27 22:03.

Same idea was done before with the tiger missing instead of the goddess (identical image and illustration, perhaps the same calender image) with the message 'FOR GOD'S SAKE, save the tigers.

Dalbir
www.AdOfDaMonth.com

Submitted by iT-iS-i on Fri, 2008-03-28 03:10.

Hey Dalbir, now that's the kind of ish I like like...

Add insult to injury then burn the candle at both ends.

wildbore's picture
Submitted by wildbore on Fri, 2008-03-28 00:07.

Good try!!

Submitted by naresh on Fri, 2008-03-28 00:47.

Congrats Amol
for ur best art direction
from TBWA Studio team

shailu20066's picture
Submitted by shailu20066 on Fri, 2008-03-28 02:12.

Same idea was done before by Big Bazar
Design & copy is good.....

Shailendra Agiwal
86, Bank Colony, Annapurana Road, Indore (India)
Tel. : 2483732, Mob. : 98260-20066, 9424540777

Submitted by a2o on Fri, 2008-03-28 04:11.

Everybody just talks... but very few actually does somethin like this...

Gr88 effort guys...

full marks for strategy...

keep up the good, clean & honest work.

---
a2obspl

www.alpha2omega.in

Submitted by scorpio20 on Fri, 2008-03-28 06:10.

http://www.mudra.com/showcase/big_bazaar_womens_day001.jpg
http://www.mudra.com/showcase/big_bazaar_womens_day002.jpg
http://www.mudra.com/showcase/big_bazaar_womens_day003.jpg
need to say more?

- scorpio20

Submitted by poojagadodia on Fri, 2008-03-28 07:00.

http://www.watgame.com
its perfect...!!!!....creative n effective....:) good work!!!

Submitted by pankajadsoftheworld on Sat, 2008-03-29 06:22.

Done

Submitted by shripad on Thu, 2008-04-03 05:20.

great concept & good idea

Submitted by dhulipala on Sat, 2008-05-03 01:29.

very nice & cute idea