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Published/Aired: 
January 2008
Description: 

Don't abort the ones you worship.

Advertising Agency: Rediffusion DY&R, Mumbai, India
Chief Creative Officers: Sagar Mahabaleshwarkar, Ramanuj Shastri
Art Director: Amol Dahanukar
Copywriter: Pranav Harihar Sharma
Production Manager: R. Viswanathan
Other additional credits: Yogesh Dugade

Comments (16)

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Highest Rated

dhulipala's picture
dhulipala
Activity Score 18

very nice & cute idea

Advertising Pawn's picture
Advertising Pawn
Activity Score 419

Simple idea and quite clever.

I like their input in the "results" section.

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Copy_Can's picture
Copy_Can

The ratio of 1000:881 isn't shocking.

That's the same as 1:.8, which is esentially 1:1.

ivan's picture
ivan

More like 10:9.

Copy_Can's picture
Copy_Can

1:.8
10:8
100:80
1000:800

Who cares, Ivan. You can make the ratio 1,000,000:800,000 and you're still saying the same message. IT doesn't make it any more drastic.

simon.gross's picture
simon.gross
Activity Score 541

Great concept, highlights a basic contradiction in the culture.

Dalbir Singh's picture
Dalbir Singh
Activity Score 552

Same idea was done before with the tiger missing instead of the goddess (identical image and illustration, perhaps the same calender image) with the message 'FOR GOD'S SAKE, save the tigers.

Dalbir
www.AdOfDaMonth.com

iT-iS-i's picture
iT-iS-i
Activity Score 1721

Hey Dalbir, now that's the kind of ish I like like...

Add insult to injury then burn the candle at both ends.

:: Put your ears against the ground so i can walk over what you heard::

wildbore's picture
wildbore
Activity Score 749

Good try!!

naresh's picture
naresh
Activity Score 298

Congrats Amol
for ur best art direction
from TBWA Studio team

Noddy

shailu20066's picture
shailu20066
Activity Score 90

Same idea was done before by Big Bazar
Design & copy is good.....

Shailendra Agiwal
86, Bank Colony, Annapurana Road, Indore (India)
Tel. : 2483732, Mob. : 98260-20066, 9424540777

a2o's picture
a2o
Activity Score 139

Everybody just talks... but very few actually does somethin like this...

Gr88 effort guys...

full marks for strategy...

keep up the good, clean & honest work.

poojagadodia's picture
poojagadodia
Activity Score 194

http://www.watgame.com
its perfect...!!!!....creative n effective....:) good work!!!

pankajadsoftheworld's picture
pankajadsoftheworld
Activity Score 433

Done

shripad's picture
shripad
Activity Score 25

great concept & good idea

dhulipala's picture
dhulipala
Activity Score 18

very nice & cute idea

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