Camp Nectar: Real Fruit Boxes

Case video: http://www.youtube.com/watch?v=KW6ERqrhywE

Advertising Agency: Ageisobar, São Paulo, Brazil
Creative Director: Carlos Domingos
Art Directors: Henrique Mattos, Cristiano Rodrigues, Fuku
Copywriters: Charles Faria, Daguito Rodrigues
Agency Producers: Silvia Moreli, Thaysa Mamed
Sound Studio: S de Samba
Published: March 2012

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26 comments

fcostausb's picture
fcostausb
165 pencils

Awesome. Really great.

The case video is perfect.

hmaffia's picture
hmaffia
745 pencils

Gold

somecopywriter's picture
somecopywriter
1099 pencils

This is gonna win something for sure. Great idea, but absolutely amazing execution. People who saw this will talk about it for a while.

Nike Diesel's picture
Nike Diesel
13339 pencils

Frickin awesome! 10/10

Tsc Tsc Tsc's picture
Tsc Tsc Tsc
15 pencils

what a great idea!!!!! Ee i ee i o

haole's picture
haole
52 pencils

FODA !!!!

Macm1's picture
Macm1
15 pencils

very good

MindDrift's picture
MindDrift
1085 pencils

Fruit torture.

arvin's picture
arvin
341 pencils

great work...

raulbanderas's picture
raulbanderas
357 pencils

WOOOOOOOOOOOOOOAAAAAAHHH buenísimo

Danillp's picture
Danillp
672 pencils

Muito legal! Isso deve ter chamado muito a atenção nos mercados. Não teria forma melhor de dizer que o suco é "natural".

gustavoabrilL's picture
gustavoabrilL
869 pencils

esto va ganar!

CABAZORRO's picture
CABAZORRO
354 pencils

Grand + Gold!!!

kleenex's picture
kleenex
26920 pencils

I love the idea, but the song for the case video was bad................. REALLLLLLLLLLLLLLYYYYY Bad....

iamcreative's picture
iamcreative
262 pencils

CANNES

Morti's picture
Morti
9 pencils
Danillp's picture
Danillp
672 pencils

ah! Eu curti a música.. lembra bem campo, sitio, caipira do mato a la Old MacDonald. Isso remete a fruta fresca, além de ter deixado o comercial mais divertido.

stickynotes's picture
stickynotes
1058 pencils

i like it and i don't. you can argue that rectangular fruit feels very unnatural and makes you think
about gene manipulation. which doesn't link nicely to what the brand wants to stand for.
but maybe i see it too serious, as all of you guys really like it.

Matt Brodie's picture
Matt Brodie
28 pencils

I think the first concern people have is "does this 'fruit juice' have anything to do with fruit?"—it wins in that sense. Gene manipulation might be a bit too deep.

fpbduarte's picture
fpbduarte
29 pencils

Wow! Pretty cool. Love the idea. It doesn't matter if it's not completely original, the use of it and the approach are, so... awesome! And the song is just fun, relates perfectly well to the concept. Congrats guys. You rock.

gonndo's picture
gonndo
1092 pencils

The execution and the resource are absolutely amazing and deserves any prize these people want,
I had my doubts about it, but I just saw the video..., outstanding job, guys.
(Making reverences movements) we don't deserve you...

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

Fernando Montero's picture
Fernando Montero
121 pencils

bronze amigos, bronze.

Thomas Ferdinand's picture
Thomas Ferdinand
83 pencils

Very Good

Troll's picture
Troll
612 pencils

Been done.
The chinese have been binding feet for centuries...

Rad idea.

gonniethegon's picture
gonniethegon
102 pencils

Nice idea!

king7ven's picture
king7ven
103 pencils

Great!!
enough for gold.
and the song is perfect!

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