Advertisement

Real Fruit Boxes

Agency: 
Published/Aired: 
March 2012
Description: 
Case video: http://www.youtube.com/watch?v=KW6ERqrhywE
Advertising Agency: http://www.ageisobar.com.br">Ageisobar, São Paulo, Brazil
Creative Director: http://adsoftheworld.com/creative/carlos_domingos">Carlos Domingos
Art Directors: http://adsoftheworld.com/creative/henrique_mattos">Henrique Mattos, http://adsoftheworld.com/creative/cristiano_rodrigues">Cristiano Rodrigues, http://adsoftheworld.com/creative/fuku">Fuku
Copywriters: http://adsoftheworld.com/creative/charles_faria">Charles Faria, http://adsoftheworld.com/creative/daguito_rodrigues">Daguito Rodrigues
Agency Producers: http://adsoftheworld.com/creative/silvia_moreli">Silvia Moreli, http://adsoftheworld.com/creative/thaysa_mamed">Thaysa Mamed
Sound Studio: S de Samba

Comments (26)

Log in or register to post comments

Highest Rated

king7ven's picture
king7ven
Activity Score 108

Great!!
enough for gold.
and the song is perfect!

fcostausb's picture
fcostausb
Activity Score 173

Awesome. Really great.

The case video is perfect.

hmaffia's picture
hmaffia
Activity Score 746

Gold

somecopywriter's picture
somecopywriter
Activity Score 1113

This is gonna win something for sure. Great idea, but absolutely amazing execution. People who saw this will talk about it for a while.

Nike Diesel's picture
Nike Diesel
Activity Score 13630

Frickin awesome! 10/10

Tsc Tsc Tsc's picture
Tsc Tsc Tsc
Activity Score 16

what a great idea!!!!! Ee i ee i o

haole's picture
haole
Activity Score 117

FODA !!!!

Macm1's picture
Macm1
Activity Score 15

very good

MindDrift's picture
MindDrift
Activity Score 1170

Fruit torture.

arvin's picture
arvin
Activity Score 341

great work...

raulbanderas's picture
raulbanderas
Activity Score 357

WOOOOOOOOOOOOOOAAAAAAHHH buenísimo

Danillp's picture
Danillp
Activity Score 672

Muito legal! Isso deve ter chamado muito a atenção nos mercados. Não teria forma melhor de dizer que o suco é "natural".

gustavoabrilL's picture
gustavoabrilL
Activity Score 871

esto va ganar!

CABAZORRO's picture
CABAZORRO
Activity Score 366

Grand + Gold!!!

kleenex's picture
kleenex
Activity Score 43505

I love the idea, but the song for the case video was bad................. REALLLLLLLLLLLLLLYYYYY Bad....

iamcreative's picture
iamcreative
Activity Score 262

CANNES

Morti's picture
Morti
Activity Score 9
Danillp's picture
Danillp
Activity Score 672

ah! Eu curti a música.. lembra bem campo, sitio, caipira do mato a la Old MacDonald. Isso remete a fruta fresca, além de ter deixado o comercial mais divertido.

stickynotes's picture
stickynotes
Activity Score 1094

i like it and i don't. you can argue that rectangular fruit feels very unnatural and makes you think
about gene manipulation. which doesn't link nicely to what the brand wants to stand for.
but maybe i see it too serious, as all of you guys really like it.

Matt Brodie's picture
Matt Brodie
Activity Score 28

I think the first concern people have is "does this 'fruit juice' have anything to do with fruit?"—it wins in that sense. Gene manipulation might be a bit too deep.

fpbduarte's picture
fpbduarte
Activity Score 29

Wow! Pretty cool. Love the idea. It doesn't matter if it's not completely original, the use of it and the approach are, so... awesome! And the song is just fun, relates perfectly well to the concept. Congrats guys. You rock.

gonndo's picture
gonndo
Activity Score 1094

The execution and the resource are absolutely amazing and deserves any prize these people want,
I had my doubts about it, but I just saw the video..., outstanding job, guys.
(Making reverences movements) we don't deserve you...

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

Fernando Montero's picture
Fernando Montero
Activity Score 121

bronze amigos, bronze.

Thomas Ferdinand's picture
Thomas Ferdinand
Activity Score 86

Very Good

Troll's picture
Troll
Activity Score 672

Been done.
The chinese have been binding feet for centuries...

Rad idea.

gonniethegon's picture
gonniethegon
Activity Score 102

Nice idea!

king7ven's picture
king7ven
Activity Score 108

Great!!
enough for gold.
and the song is perfect!

Advertisement