Camilla Läckberg, Crime book: Tyskungen, 5

Greetings from Fjällbacka

Four postcards and a souvenir plate with a morbid twist - used as direct marketing for the new crime book from the successful crime novelist Camilla Läckberg.

Camilla Läckberg has a very vivid interest in the psychology behind violence and murder, and has combined that with her perception of life in a small picturesque sea village, Fjällbacka, where she grew up.

Advertising Agency: Ester, Stockholm, Sweden
Art Directors: Lotta & Annika Mellgren
Copywriter: Nils Gustav Tollman
Illustrator: Agnes Miski Török
Photographers: GettyImages, Bengts Breda Bilder and Kustfotografen
Published: May 2007

4 comments

food4thought's picture
food4thought

At first glance (to a creative mind) the victim appears to be what would resemble a mermaid - and alas - It would be a dirty shame to kill such an imaginary endangered speciman! A real dirty crime... SFX: Sci-fi...

nitin456's picture
nitin456
133 pencils

nice

ki's picture
ki
124 pencils

this is fine

Maxwedge's picture
Maxwedge
558 pencils

Pretty cool for DM.

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