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Calvin Klein Underwear: Rain

Calvin Klein Underwear: Rain
Your rating: None Average: 5.4 (54 votes)

Advertising School: Chosun University, Gwangju, South Korea
Creative Director: Ho-kyun Jung
Art Directors / Photographers: So-ra Jung, Ho-kyun Jung
Copywriter: Jae-shik Seo
Released: January 2009

Comments

dsklan's picture 666 pencils

if it works it´s cools;
but the wet t-shirt effekt works better with DD !!!!

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pork_eater's picture 509 pencils

that's what you learn nowadays in asian ad schools, copycats...

mattattaxx's picture 283 pencils

i really like this, it's a great concept assuming it actually would work.

CurryJ's picture 540 pencils

Hm

================================================
I'm not always right; I'm just never wrong

jochen's picture 391 pencils

it looks astonishingly "real". this is not photoshopped at all. not at all. ;-)
XD

had to think of the idea for playboy, too.

"LifeTheUniverseAndAdvertising.com"

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very good communication.........

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DONE!!!!!!!!!!!!!!!!

TRICKY's picture 3908 pencils

what.....if....it....doesn't.........rain....for a while??????

The man who stops advertising to save money is like the man who stops the clock to save time

corndogfuneral's picture 1053 pencils
5

Not sure the wet t-shit thought is right message for the audience.

agwbl's picture 85 pencils

How would you keep birds from nesting in the shirt?

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Done for playboy...

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PHOTOSHOP

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1

bed..... like playboy..

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1

bed....

premc's picture 811 pencils

ohh

radical

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too late! playboy did outdoor board with much better execution.

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Hm... Good~ad

gmint7's picture 2084 pencils
3

:::J:::

come on, show us some nipples dude.

:::J:::

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already done, and i also struggle to see how a billboard this size managed to find itself in the ambient media section...

JamaisVu's picture 260 pencils

molto stupido.

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1

gross. i'm so glad that advertising is being more creative and moving past objectifying women. oh..wait....

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also spelled rainy "rainny" - doesn't help their case

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better to apply in UK, everyday is rainny here.

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10

NICE!

CK should use this billboard - Times Square would be a perfect spot for it!

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10

good!!!!!!

Blair Semenoff's picture 661 pencils

That's original!!

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3

done by playboy

monchebeat's picture 92 pencils

Copy of the playboy ad... it's a shame!!!

..::MONCHEBEAT::..

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10

Great

It is so funny!

insight is good~

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That's already done for playboy.

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WTF...what a shame..when are you gonna stop copying??

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