Calvin Klein Underwear: Rain
Advertising School: Chosun University, Gwangju, South Korea
Creative Director: Ho-kyun Jung
Art Directors / Photographers: Ho-kyun Jung
Copywriter: Jae-shik Seo
Released: January 2009
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35 Comments
if it works it´s cools;
but the wet t-shirt effekt works better with DD !!!!
done: http://adsoftheworld.com/media/ambient/playboy_de
that's what you learn nowadays in asian ad schools, copycats...
i really like this, it's a great concept assuming it actually would work.
Hm
================================================
I think; therefore I am
it looks astonishingly "real". this is not photoshopped at all. not at all. ;-)
XD
had to think of the idea for playboy, too.
"LifeTheUniverseAndAdvertising.com"
"life, the universe and advertising .com" "lutz das fischstäbchen de"
"follow me."
very good communication.........
DONE!!!!!!!!!!!!!!!!
what.....if....it....doesn't.........rain....for a while??????
The man who stops advertising to save money is like the man who stops the clock to save time
Not sure the wet t-shit thought is right message for the audience.
How would you keep birds from nesting in the shirt?
Done for playboy...
PHOTOSHOP
bed..... like playboy..
bed....
ohh
radical
too late! playboy did outdoor board with much better execution.
Hm... Good~ad
:::J:::
come on, show us some nipples dude.
:::J:::
already done, and i also struggle to see how a billboard this size managed to find itself in the ambient media section...
molto stupido.
gross. i'm so glad that advertising is being more creative and moving past objectifying women. oh..wait....
also spelled rainy "rainny" - doesn't help their case
better to apply in UK, everyday is rainny here.
NICE!
CK should use this billboard - Times Square would be a perfect spot for it!
good!!!!!!
That's original!!
http://www.truactionflix.com
done by playboy
Copy of the playboy ad... it's a shame!!!
..::MONCHEBEAT::..
Great
It is so funny!
insight is good~
That's already done for playboy.
WTF...what a shame..when are you gonna stop copying??
DONE!!!! :-)
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Kudos to whoever made the concept. I wonder how would CK boxers ads would like using the same concept :D