Callaway Golf: Hyper X Driver - Burnt Tees
Scorching Ball Speed. The Hyper X Driver.
Advertising Agency: Young & Rubicam Brands, Irvine, USA
Executive Creative Director: Anthony DiBiase
Creative Director: Craig Evans
Copywriter / Associate Creative Director: Chris DeNinno
Art Directors: Steve Cullen, Sam Chantha
Released: December 2007
16 Comments
Hot idea
Who the heck is going to notice those 'burnt' tees... except of course award judges when presented to them as a concept card?
ShanGhai!
I do agree that they could potentially be overlooked, but to me the idea is just too nice that I don't really care ;)
Maybe the placement could have been different (i.e. at the club's reception counter, in a basket on the green etc) to increase their noticeability...
well, in a golf club (i imagine) people know each other... and if just ONE person notice the ad, he will tell to friends 'look this...', and that one person become thousands in a few days on that club, dont you think?
maybe a few people, which is alright, since this placement cost the client... nothing?
Like it a lot!
Great idea. And I think they will not be overlooked on a driving range.
If you don't have a tee in your pocket when you are walking up to the tee, the first place you look is on the ground around the tee box. I don't think they would be overlooked at all.
Cool idea, I dig it.
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brandon
www.brandonknowlden.com
Truly an outstanding guerilla idea
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"There is no entitlement to the consumer's attention. It is earned."
-Luke Sullivan
www.dbsheppard.com
If you think these would be overlooked by golfers, you're probably not a golfer. Which is why this is a very clever idea.
~lm
~ls
Suddenly, these so-called "first thought" ideas become SO great when taken outside of a two-dimensional print environment. (At its core, it's nothing more than a driver-with-a-hot-rod-decal idea.)
Copy-wise, it's a dreaded see-say. "Scorching Ball Speed" on a scorched tees? Arrrrgh. Puh-leeeze!
But hey, those half-drunk weekend golfers will definitely get a kick out of it.
A pretty cool, gimmicky fun!
I think you need to get laid, haven't had any for months eh, JPB?
I agree that's gooddd!!!
taylormade BURNER!!!
Poor animals, I wish I could adopt them all.