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16 comments

LeeHarvey's picture
LeeHarvey
3045 pencils

Hot idea

Garg0yle's picture
Garg0yle
144 pencils

Who the heck is going to notice those 'burnt' tees... except of course award judges when presented to them as a concept card?

daniel ieraci's picture
daniel ieraci
333 pencils

I do agree that they could potentially be overlooked, but to me the idea is just too nice that I don't really care ;)

Maybe the placement could have been different (i.e. at the club's reception counter, in a basket on the green etc) to increase their noticeability...

sold's picture
sold
3219 pencils

well, in a golf club (i imagine) people know each other... and if just ONE person notice the ad, he will tell to friends 'look this...', and that one person become thousands in a few days on that club, dont you think?

wgeddes's picture
wgeddes
298 pencils

maybe a few people, which is alright, since this placement cost the client... nothing?

Have Heart's picture
Have Heart
922 pencils

Like it a lot!

thebug's picture
thebug
21 pencils

Great idea. And I think they will not be overlooked on a driving range.

geoffdossey's picture
geoffdossey
24 pencils

If you don't have a tee in your pocket when you are walking up to the tee, the first place you look is on the ground around the tee box. I don't think they would be overlooked at all.

bknowlden's picture
bknowlden
3647 pencils

Cool idea, I dig it.

dansheppy52's picture
dansheppy52
398 pencils

Truly an outstanding guerilla idea

-----
"There is no entitlement to the consumer's attention. It is earned."
-Luke Sullivan

www.dbsheppard.com

loquacious_simian's picture
loquacious_simian
79 pencils

If you think these would be overlooked by golfers, you're probably not a golfer. Which is why this is a very clever idea.

~lm

~ls

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

Suddenly, these so-called "first thought" ideas become SO great when taken outside of a two-dimensional print environment. (At its core, it's nothing more than a driver-with-a-hot-rod-decal idea.)
Copy-wise, it's a dreaded see-say. "Scorching Ball Speed" on a scorched tees? Arrrrgh. Puh-leeeze!
But hey, those half-drunk weekend golfers will definitely get a kick out of it.

A pretty cool, gimmicky fun!

LeeHarvey's picture
LeeHarvey
3045 pencils

I think you need to get laid, haven't had any for months eh, JPB?

smilepig's picture
smilepig
254 pencils

I agree that's gooddd!!!

Guest's picture
Guest

taylormade BURNER!!!

Guest's picture
Guest

Poor animals, I wish I could adopt them all.

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