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Bus station karaoke

Agency: 
Published/Aired: 
February 2016
Description: 

To raise awareness to the new Call It Spring store, we transformed a regular bus station into a Karaoke station, making our fans the stars, giving them their 15 minutes of fame and spreading the word of the new Call it Spring store.

Advertising Agency: smoyz, Tel-Aviv, Israel
Creative Director: Yael Renne-Assaf
Account manager: Maayan Elbogen
Copywriter: Niko Watts
Designer: Tom-Lee Maimaran
Additional credits: Michal Hanan, Liron Bashan, Natali Tal Waisman

Comments (3)

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Highest Rated

Aleixo's picture
Aleixo
Activity Score 2

Amazing activation! Interaction with consumers, total impact and an amazing video for viral!
I also love the song! What's the name of the song and the band?

kleenex's picture
kleenex
Activity Score 43505

This seems fun.

LeSet's picture
LeSet
Activity Score 100

Looks fun, but what does it have to do with clothes?

Aleixo's picture
Aleixo
Activity Score 2

Amazing activation! Interaction with consumers, total impact and an amazing video for viral!
I also love the song! What's the name of the song and the band?

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