Call it Spring: Bus station karaoke

To raise awareness to the new Call It Spring store, we transformed a regular bus station into a Karaoke station, making our fans the stars, giving them their 15 minutes of fame and spreading the word of the new Call it Spring store.

Advertising Agency: smoyz, Tel-Aviv, Israel
Creative Director: Yael Renne-Assaf
Account manager: Maayan Elbogen
Copywriter: Niko Watts
Designer: Tom-Lee Maimaran
Additional credits: Michal Hanan, Liron Bashan, Natali Tal Waisman

Published: February , 2013


kleenex's picture
34115 pencils

This seems fun.

LeSet's picture
100 pencils

Looks fun, but what does it have to do with clothes?

Aleixo's picture
2 pencils

Amazing activation! Interaction with consumers, total impact and an amazing video for viral!
I also love the song! What's the name of the song and the band?

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