California Black Exclusive Scratchers: Lady Luck Live

Using a mix of live TV production and augmented reality, the mysterious, figment of luck magically appeared on the massive LED screen at L.A. Live, interacting with a feed of the unsuspecting bystanders in the plaza below.

Advertising Agency: David&Goliath, USA
Chief Creative Officer: David Angelo
Executive Creative Director: Colin Jeffery
Creative Director / Art Director: Eron Broughton
Art Director: Shaun Wright
Copywriter: Peter Hughes
Production Company: V Squared Labs
Creative Director: Vello Virkhaus
Producer: Chris Kraft
Director / Editor: Callum Hanlon