Calgary Zoo: Swingset

The baby elephant is here.

Advertising Agency: Trigger Communications, Calgary, Canada
Creative Director: Patrick Doyle
Art Director: Sabrina Kaun
Copywriter: David Giovando

October, 2007


Alistair C.'s picture
Alistair C.
692 pencils

very funny, but did you install a broken swing or actually broke one?

Grrrr's picture
1961 pencils

Just photoshopped it ;)

Bye's picture
1464 pencils

That looks shopped. It's a nice series of anouncing baby animals for a zoo, but it's just a series of one offs unless there's a true babyboom at the zoo.

phoamcor's picture
1284 pencils

Mmmmmm..Giraffe one's the best. This is a stretch.

cullers's picture
332 pencils

I know this is shopped, but actually having a broken swingset is a total safety violation. Since moms are probably your target here on a playground, their concern for their children when there's a broken swing set will probably prevent them from even going near the thing.

However, as a print ad... I like it.

elyoshiro's picture
546 pencils

no es es una pieza gráfica es BTL , así que no es correcto usar Photoshopped

Saatchi Makak's picture
Saatchi Makak
246 pencils

Not quite.

叶颢's picture
168 pencils


Guest's picture

What a scam. How many people are actually going to this particular playground. Cheats

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