Calgary Zoo: Swingset

The baby elephant is here.

Advertising Agency: Trigger Communications, Calgary, Canada
Creative Director: Patrick Doyle
Art Director: Sabrina Kaun
Copywriter: David Giovando
Released: October 2007

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9 comments

Alistair C.'s picture
Alistair C.
692 pencils

very funny, but did you install a broken swing or actually broke one?

Grrrr's picture
Grrrr
1951 pencils

Just photoshopped it ;)

Bye's picture
Bye
1468 pencils

That looks shopped. It's a nice series of anouncing baby animals for a zoo, but it's just a series of one offs unless there's a true babyboom at the zoo.

phoamcor's picture
phoamcor
1284 pencils

Mmmmmm..Giraffe one's the best. This is a stretch.

cullers's picture
cullers
332 pencils

I know this is shopped, but actually having a broken swingset is a total safety violation. Since moms are probably your target here on a playground, their concern for their children when there's a broken swing set will probably prevent them from even going near the thing.

However, as a print ad... I like it.

elyoshiro's picture
elyoshiro
545 pencils

no es es una pieza gráfica es BTL , así que no es correcto usar Photoshopped

Saatchi Makak's picture
Saatchi Makak
248 pencils

Not quite.

叶颢's picture
叶颢
168 pencils

动物园广告,想表达其实动物和我们密不可分,老虎,长颈鹿,象等,其实都是我们生活中的不可或缺的一部分。

Guest's picture
Guest

What a scam. How many people are actually going to this particular playground. Cheats

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