Calgary Zoo: Scratchpost
The baby tiger is here.
Advertising Agency: Trigger Communications, Calgary, Canada
Creative Director: Patrick Doyle
Art Director: Sabrina Kaun
Copywriter: David Giovando
Released: October 2007
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8 Comments
good one too
please someone explain this to me
Tigers are big cats. How do we show a big cat? Show a big scratching post.
Not much about scratching posts and baby tigers though and the 1st one is operating on the thought of a giraffe being treated like a human baby, this one is showing a tiger being treated like a cat.
Doesn't work quite as well. But I like big kitties, so I like it a lot.
the baby giraffe is much funnier
Looks weird out in the middle of nowhere by a river.
Shouldn't this be downtown? Or somewhere near civilization?
Baby tigers aren't that big.
NICE TRY
amazing!!! being a cat person, i quite like this one!
Nice simple and appealing to target audience-though not entirely original strategy.