Calgary Zoo: Scratchpost

Calgary Zoo: Scratchpost

The baby tiger is here.

Advertising Agency: Trigger Communications, Calgary, Canada
Creative Director: Patrick Doyle
Art Director: Sabrina Kaun
Copywriter: David Giovando
Released: October 2007

Your rating: None Average: 4.1 (10 votes)

Comments

good one too

please someone explain this to me

Tigers are big cats. How do we show a big cat? Show a big scratching post.

Not much about scratching posts and baby tigers though and the 1st one is operating on the thought of a giraffe being treated like a human baby, this one is showing a tiger being treated like a cat.

Doesn't work quite as well. But I like big kitties, so I like it a lot.

the baby giraffe is much funnier

0nurb's picture

yes. true.
Ad(dicted)

Looks weird out in the middle of nowhere by a river.
Shouldn't this be downtown? Or somewhere near civilization?
Baby tigers aren't that big.

NICE TRY

amazing!!! being a cat person, i quite like this one!

Nice simple and appealing to target audience-though not entirely original strategy.