Calgary Zoo: Scratchpost

Calgary Zoo: Scratchpost

The baby tiger is here.

Advertising Agency: Trigger Communications, Calgary, Canada
Creative Director: Patrick Doyle
Art Director: Sabrina Kaun
Copywriter: David Giovando
Released: October 2007

Your rating: None Average: 4.1 (10 votes)

Comments

Submitted by Alistair Craven on Fri, 2008-05-09 01:51.

good one too

Submitted by TASTELIFEBETTER on Fri, 2008-05-09 04:21.

please someone explain this to me

Submitted by cullers on Fri, 2008-05-09 07:19.

Tigers are big cats. How do we show a big cat? Show a big scratching post.

Not much about scratching posts and baby tigers though and the 1st one is operating on the thought of a giraffe being treated like a human baby, this one is showing a tiger being treated like a cat.

Doesn't work quite as well. But I like big kitties, so I like it a lot.

Submitted by petek on Fri, 2008-05-09 05:35.

the baby giraffe is much funnier

0nurb's picture
Submitted by 0nurb on Fri, 2008-05-09 23:19.

yes. true.
Ad(dicted)

Submitted by phoamcor on Fri, 2008-05-09 06:47.

Looks weird out in the middle of nowhere by a river.
Shouldn't this be downtown? Or somewhere near civilization?
Baby tigers aren't that big.

Submitted by Saatchi Makak on Fri, 2008-05-09 10:02.

NICE TRY

Submitted by adilicious on Fri, 2008-05-09 11:27.

amazing!!! being a cat person, i quite like this one!

Submitted by Cooky1257 on Sat, 2008-05-10 04:06.

Nice simple and appealing to target audience-though not entirely original strategy.