Calgary Zoo: Scratchpost

The baby tiger is here.

Advertising Agency: Trigger Communications, Calgary, Canada
Creative Director: Patrick Doyle
Art Director: Sabrina Kaun
Copywriter: David Giovando
Released: October 2007

8 comments

Alistair C.'s picture
Alistair C.
692 pencils

good one too

TASTELIFEBETTER's picture
TASTELIFEBETTER
120 pencils

please someone explain this to me

cullers's picture
cullers
332 pencils

Tigers are big cats. How do we show a big cat? Show a big scratching post.

Not much about scratching posts and baby tigers though and the 1st one is operating on the thought of a giraffe being treated like a human baby, this one is showing a tiger being treated like a cat.

Doesn't work quite as well. But I like big kitties, so I like it a lot.

petek's picture
petek
1894 pencils

the baby giraffe is much funnier

phoamcor's picture
phoamcor
1284 pencils

Looks weird out in the middle of nowhere by a river.
Shouldn't this be downtown? Or somewhere near civilization?
Baby tigers aren't that big.

Saatchi Makak's picture
Saatchi Makak
248 pencils

NICE TRY

adilicious's picture
adilicious
61 pencils

amazing!!! being a cat person, i quite like this one!

Cooky1257's picture
Cooky1257
16 pencils

Nice simple and appealing to target audience-though not entirely original strategy.

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