Calgary Farmers' Market: Apples

Fresh all winter.

Advertising Agency: WAX, Calgary, Canada
Creative Director: Joe Hospodarec
Art Director: Scott Shymko
Copywriter: Nick Asik
Released: December 2006

12 comments

sp101's picture
sp101
137 pencils

i like this more than the print ads.

LeeHarvey's picture
LeeHarvey
3045 pencils

Totally agree.

bknowlden's picture
bknowlden
3647 pencils

Really like these.

Kateter's picture
Kateter
2024 pencils

fresh apples in the middle of the winter?

hmmmm....

jungle boy's picture
jungle boy
196 pencils

nice!

Umi's picture
Umi
39 pencils

everyday they need to change fresh apples

iT-iS-i's picture
iT-iS-i
1721 pencils

What if someone picks one?

Add insult to injury then burn the candle at both ends.

:: Put your ears against the ground so i can walk over what you heard::

LeeHarvey's picture
LeeHarvey
3045 pencils

Then they chop off his/her hand.

jazarah's picture
jazarah
1262 pencils

interesting, i like it

Samantha Schimmel's picture
Samantha Schimmel
2 pencils

I really like the guerrilla marketing they did with this campaign. Hanging apples in the middle of winter has obvious stopping power and surely sells their point. How often do these apples need to be changed though? I'm not sure sure im in love with the print ads, but i LOVED this nontraditional campaign. Very Clever. Take a look at my blog, i think you may be impressed with some of the nontraditional campaigns i have stumbled upon.
www. http://samanthaschimmel.blogspot.com/
xoxo

LeeHarvey's picture
LeeHarvey
3045 pencils

Nice blog Sam!

creativewannabe's picture
creativewannabe
81 pencils

Superb!

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