Advertising Agency: Ogilvy & Mather, Kolkata, India
Creative Director: Sumanto Chattopadhyay
Associate Creative Director: Sukhendu Mukherjee
Art Directors: Sukhendu Mukherjee, Soubhik Payra, Soham Chakrabarti
Copywriters: Jayatsen Bhattacharya, Sujoy Roy, Uttaran Chaudhuri
Released: September 2007
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10 Comments
good outdoor advertising. Very different, very eye-catching. I like this.
Finally, a great one.
-Tung
--good idea is enemy of great idea
Done before. Next!
Great idea but seen before for Redio in AOTW.
http://merobarema.blogspot.com
ya existe
Nice adaptation... Anyone for a bit of karaoke...
Who turned the world upside down?
:: Put your ears against the ground so i can walk over what you heard::
Inspired but offshoots the mark. The ad should be directed at intellectuals, capable of appreciating Mozart and Bach, and not at random auto travellers! O&M fails to target the correct pocket of consumers.
o&m forgets to target the right audience..........check
o&m is using something that's been done............check
o&m is inspired....................................check
o&m won a lion at cannes for this....oh! sorry! did someone forget to mention that?
vert creative
nice ambient. but the punchline 'learn to appreciate Mozart/Haydn/Bach' sucks! the ambient looks rather poetic and artistic, the line sounds like the exact school you don't want to study. Learn to appreciate... horrible