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The Invasion

Agency: 
Published/Aired: 
March 2010
Description: 

Video-case of the action The Invasion, created to promote the partnership between the biggest Portuguese bank (Caixa) and Portugal’s biggest football club (Benfica): The Golden Seat Promotion.

Advertising Agency: Y&R, Lisbon, Portugal
Creative Directors: Judite Mota, Pedro Ferreira
Art Director: Carlos Seixas
Copywriters: Rodrigo Almeida, José Quintela
Producers: Ezequiel Viegas (Sync)/Jaime Graça (APP)

Comments (5)

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Highest Rated

alexander_bickov's picture
alexander_bickov
Activity Score 3279

Cool idea

Reality Check's picture
Reality Check
Activity Score 2537

Caixa Geral de Depósitos / SL Benfica: The Invasion says that it's okay to have fun and not take yourself too seriously, and that's pretty cool in my book.

adddd's picture
adddd
Activity Score 95

Awesome! Winner

Hibon's picture
Hibon
Activity Score 3736

Great idea.

Simple ideas are the best !

Guest's picture
Guest

Compliments

alexander_bickov's picture
alexander_bickov
Activity Score 3279

Cool idea

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