Caixa Geral de Depósitos / SL Benfica: The Invasion
Video-case of the action The Invasion, created to promote the partnership between the biggest Portuguese bank (Caixa) and Portugal’s biggest football club (Benfica): The Golden Seat Promotion.
Advertising Agency: Y&R, Lisbon, Portugal
Creative Directors: Judite Mota, Pedro Ferreira
Art Director: Carlos Seixas
Copywriters: Rodrigo Almeida, José Quintela
Producers: Ezequiel Viegas (Sync)/Jaime Graça (APP)
Published: March 2010