Caixa Geral de Depósitos / SL Benfica: The Invasion

Average: 8 (29 votes)

Video-case of the action The Invasion, created to promote the partnership between the biggest Portuguese bank (Caixa) and Portugal’s biggest football club (Benfica): The Golden Seat Promotion.

Advertising Agency: Y&R, Lisbon, Portugal
Creative Directors: Judite Mota, Pedro Ferreira
Art Director: Carlos Seixas
Copywriters: Rodrigo Almeida, José Quintela
Producers: Ezequiel Viegas (Sync)/Jaime Graça (APP)
Published: March 2010

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5 comments

Reality Check's picture
1746 pencils
Reality CheckMonday, June 14, 2010 - 07:30

Caixa Geral de Depósitos / SL Benfica: The Invasion says that it's okay to have fun and not take yourself too seriously, and that's pretty cool in my book.

adddd's picture
95 pencils
addddMonday, June 14, 2010 - 07:36

Awesome! Winner

Hibon's picture
3677 pencils
HibonMonday, June 14, 2010 - 12:36

Great idea.

Simple ideas are the best !

Guest's picture
GuestMonday, June 14, 2010 - 15:58

Compliments

alexander_bickov's picture
3321 pencils
alexander_bickovThursday, June 17, 2010 - 03:28

Cool idea

Alexander Bickov - Freelance web designer | Twitter | Facebook | Creative ideas