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Caixa Geral de Depósitos / SL Benfica: The Invasion

Video-case of the action The Invasion, created to promote the partnership between the biggest Portuguese bank (Caixa) and Portugal’s biggest football club (Benfica): The Golden Seat Promotion.

Advertising Agency: Y&R, Lisbon, Portugal
Creative Directors: Judite Mota, Pedro Ferreira
Art Director: Carlos Seixas
Copywriters: Rodrigo Almeida, José Quintela
Producers: Ezequiel Viegas (Sync)/Jaime Graça (APP)
Published: March 2010

5 comments

Reality Check's picture
Reality Check
1871 pencils

Caixa Geral de Depósitos / SL Benfica: The Invasion says that it's okay to have fun and not take yourself too seriously, and that's pretty cool in my book.

adddd's picture
adddd
95 pencils

Awesome! Winner

Hibon's picture
Hibon
3736 pencils

Great idea.

Simple ideas are the best !

Guest's picture
Guest

Compliments

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