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Tree

Agency: 
Published/Aired: 
March 2013
5758
Description: 

Portuguese tax law, allows you to donate 0.5% of the taxes the Government charges to a charitable institution. CAIS, an institution that helps homeless people, wanted to suggest taxpayers to donate their 0.5% to them. March, the month to fill the Annual Tax Declaration Form is the perfect time to tell Portuguese taxpayers they can take from the Government and give to those in need. Hence being like Robin Hood. So we posted “Robin Hood” like posters on city trees, secured by arrows, with all the information necessary to donate 0.5% to CAIS.

Ambient advertisment created by Ogilvy, Portugal for CAIS, within the category: Public Interest, NGO.

Be a Robin Taxing Hood. Take 0,5% of the taxes the government charges you and give it to Cais.

case video: http://www.youtube.com/watch?v=OSElZQAVKkE&feature=youtu.be
Advertising Agency: http://www.ogilvy.pt">OgilvyOne, Lisbon, Portugal
Creative Director: Jorge Coelho
Art Director: João Nazaré
Copywriter: Maria João Venâncio

Comments (3)

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Highest Rated

eins-eins-null's picture
eins-eins-null
Activity Score 892

it's no problem to show a fake ad, but it's a problem to lie about that. or why did you not just make a foto?

Fernando Costa's picture
Fernando Costa
Activity Score 2

Nice approach to the theme, love it

kleenex's picture
kleenex
Activity Score 48065

Loved it.

eins-eins-null's picture
eins-eins-null
Activity Score 892

it's no problem to show a fake ad, but it's a problem to lie about that. or why did you not just make a foto?

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