CAIS: Tree

Be a Robin Taxing Hood. Take 0,5% of the taxes the government charges you and give it to Cais.

Portuguese tax law, allows you to donate 0.5% of the taxes the Government charges to a charitable institution. CAIS, an institution that helps homeless people, wanted to suggest taxpayers to donate their 0.5% to them. March, the month to fill the Annual Tax Declaration Form is the perfect time to tell Portuguese taxpayers they can take from the Government and give to those in need. Hence being like Robin Hood. So we posted “Robin Hood” like posters on city trees, secured by arrows, with all the information necessary to donate 0.5% to CAIS.

case video:
Advertising Agency: OgilvyOne, Lisbon, Portugal
Creative Director: Jorge Coelho
Art Director: João Nazaré
Copywriter: Maria João Venâncio

March 2013


Fernando Costa's picture
Fernando Costa
2 pencils

Nice approach to the theme, love it

kleenex's picture
40246 pencils

Loved it.

eins-eins-null's picture
894 pencils

it's no problem to show a fake ad, but it's a problem to lie about that. or why did you not just make a foto?

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