Advertising Agency: Youth Republic, İstanbul, Turkey
Creative Director: Serhat Gürcü
Art Director:Cumhur Gürses
Copywriters: Utku Yasavul, Çağrı Alıcı
Other additional credits: Seren Pala, Ezgi Sarıoğlu, Barış Özharputlu
Photographer: Furkan Akbayrak
Released: April 2009
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Comments
Interesting idea, I guess...comments, anyone?
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I'm not always right; I'm just never wrong
Great idea
great idea!!
first of all...in what IDEAL world the greatest joy of a student is ...reading...are u kidding me? secondly...what if the book i'm looking is the book u put the cover on? that would piss me off!! and then...if u want to go ethical....if a student sees that..his..reading mood will fly iut the window...so...bad!!
i don't like it. do this in a book store that also has a small coffee place...maybe it would work there.
"U think it's perfect?! Press delete and start again!"
i agree... i would think it is a good thing if i can get students to actually study... i won't want to stop them at all... especially not for coffee...
Good thinkin mate.
I like, great idea..
very interesting !
delicious :)
Yeah, library thing is awkward, could be better in a bookstore etc.
Design is poor, hard to notice at first sight.
The copywriter should be fired for that badly written write up on the board. Words missing. Shyte grammer....and oh yeah...crap idea.
i think the idea is brilliant. however I agree that covering an acual book that the student might be looking for is downright wrong. they should have produced fake books and insert them on the shelves.
It was applied only to the books of which there was more than one copy, and it was checked and changed on a daily basis...
"great idea" are yo sure?
personally, i think people don't read enough... so you shouldn't even ask someone to stop reading... stop playing video games... maybe.... it'll rot your brains... besides... more and more people are going online now... they read stuff on the internet... libraries are only good for making out
brave and cleverly. way to go...
it's exactly out of the box !
May be it would be much better to implement this idea in bookstores.
interestingg!
it s look like the way kit kat do
???
i think great idea :)
Get yourself some safe command of the English language before you get out and bother people with your lousy texts.
Güzel fikir, metindeki ingilizce hataları düzeltilirse çok daha güzel olacak.
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