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No picnic

Agency: 
Published/Aired: 
February 2010
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Description: 

A Picnic chocolate bar is chewy, nutty and difficult to eat. GPY&R Melbourne challenged its audience to eat a Picnic in the space of a :30 commercial break. People filmed themselves using mobile phones, webcams and handycams and then created their own TV ads using the website, http://www.itsnopicnic.tv. In an Australian first, every single ad that went to air on television (200+) was unique, and created using the website.

Advertising Agency: GPY&R Melbourne, Australia
ECD: Ben Coulson
Art Director / CD: Ben Couzens
Writer / CD: Jim Ingram
Agency Producer: Romanca Jasinski
Digital Art Director: Stephen Joss
Digital Producer: Carrie Burman
Digital Developer: Beau Rushton
Flash Developer: Jadon Baker
Group Account Director: Mike Napolitano
Account Manager: Alice Mason
Head of Planning: Kate Smither
Head of Digital Strategy: Luc Wiesman

Comments (13)

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Guest

what's the point of trying to eat it in :30? why does that make it great? I can't eat a Nutty Bar in :30 either and it's probably better. Great idea come from great strategies and this isn't one of them.

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