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Damned, you're late

Agency: 
Published/Aired: 
April 2010
Description: 

Use several empty hangers hanging from some trees in public parks in southern brazilian city of Curitiba. Each hanger contains a label stating that sales are made through CabraCabriola.com.br.

Legend
Damned, you're late.
This t-shirt is gone.
Ensure yours on CabraCabriola.com.br

Ambient advertisment created by Agência 11, Brazil for CabraCabriola, within the category: Fashion.

Advertising Agency: Agência 11, Curitiba, Brazil
Creative Director: Junior Carvalho
Art Director: Anderson Scopel
Copywriter: Giordani Guterres
Illustrator: Márcio Bertoli
Photographers: Anderson Scopel, Junior Carvalho

Comments (15)

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Highest Rated

cabracabriola's picture
cabracabriola
Activity Score 15

Hi atb2005,
Thank you very much for explanation.

atb2005's picture
atb2005
Activity Score 13557

What a great low-cost way to raise brand awareness!

Adaddicted's picture
Adaddicted
Activity Score 3435

I don't think the people are that clever .............you guys are particularly good in print but fail here. ;-(

withalltherespects

Dzsoi's picture
Dzsoi
Activity Score 8440

Are these eco-friendly t-shirt or what?

cabracabriola's picture
cabracabriola
Activity Score 15

Hi, these t-shirts are conceptualized with brazilian folklore themes.

Dzsoi's picture
Dzsoi
Activity Score 8440

Thx! But I still don't know what is the message (if there is any), why do you hang these hangers on trees. Maybe effective (eye-catchy), but lacks connection (brand value/property and ambient idea).

atb2005's picture
atb2005
Activity Score 13557

Where would you hang them? You can hang them only on trees. As to why they chose this particular location, I do not know. The copy says "damn, you're late. this shirt is gone". That explain why we have "empty" hangers. The message is get your shirt at this online t shirt store. :-) Simple as that.

cabracabriola's picture
cabracabriola
Activity Score 15

Hi atb2005,
Thank you very much for explanation.

angieraj's picture
angieraj
Activity Score 428

The idea might not be the best, but it is cost effective and it did draw attention, thus in terms of ROI this is great.

Its out of the box thinking which is rarely done well, so kudos for that!

Cognito Ergo Sum

allanreis's picture
allanreis
Activity Score 4

By brazilian "UM TESÃO" congratulations

DBB's picture
DBB
Activity Score 1216

Done for Christina aguilera perfume and even got a cannes lions finalist.

copycat. boooooooooooooooo

atb2005's picture
atb2005
Activity Score 13557

When you say something has been "copied", please post a link to the original campaign. That said, I found the campaign. Here's the link: http://www.scaryideas.com/content/10029/large.html
I like the concept "Sometimes it's all you need to wear". It's definitely original.

Dzsoi's picture
Dzsoi
Activity Score 8440

I like that better!

cabracabriola's picture
cabracabriola
Activity Score 15

A great coincidence.

cabracabriola's picture
cabracabriola
Activity Score 15

A great coincidence.

perromalo's picture
perromalo
Activity Score 429

Excellent job

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