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CabraCabriola: Damned, you're late

CabraCabriola: Damned, you're late
Your rating: None Average: 4.6 (25 votes)

Legend
Damned, you're late.
This t-shirt is gone.
Ensure yours on CabraCabriola.com.br

Use several empty hangers hanging from some trees in public parks in southern brazilian city of Curitiba. Each hanger contains a label stating that sales are made through CabraCabriola.com.br.

Advertising Agency: Agência 11, Curitiba, Brazil
Creative Director: Junior Carvalho
Art Director: Anderson Scopel
Copywriter: Giordani Guterres
Illustrator: Márcio Bertoli
Photographers: Anderson Scopel, Junior Carvalho
Published: April 2010

15 Comments

atb2005's picture 13683 pencils
atb2005 | Sat, 2010-04-10 14:16
8

What a great low-cost way to raise brand awareness!

Adaddicted's picture 3417 pencils
Adaddicted | Thu, 2010-04-08 03:05
1

I don't think the people are that clever .............you guys are particularly good in print but fail here. ;-(

withalltherespects

Dzsoi's picture 4985 pencils
Dzsoi | Thu, 2010-04-08 03:33

Are these eco-friendly t-shirt or what?

cabracabriola's picture 15 pencils
cabracabriola | Thu, 2010-04-08 12:33

Hi, these t-shirts are conceptualized with brazilian folklore themes.

Dzsoi's picture 4985 pencils
Dzsoi | Fri, 2010-04-09 08:26

Thx! But I still don't know what is the message (if there is any), why do you hang these hangers on trees. Maybe effective (eye-catchy), but lacks connection (brand value/property and ambient idea).

atb2005's picture 13683 pencils
atb2005 | Fri, 2010-04-09 12:07

Where would you hang them? You can hang them only on trees. As to why they chose this particular location, I do not know. The copy says "damn, you're late. this shirt is gone". That explain why we have "empty" hangers. The message is get your shirt at this online t shirt store. :-) Simple as that.

cabracabriola's picture 15 pencils
cabracabriola | Mon, 2010-04-12 14:55

Hi atb2005,
Thank you very much for explanation.

angieraj's picture 434 pencils
angieraj | Thu, 2010-04-08 08:37
7

The idea might not be the best, but it is cost effective and it did draw attention, thus in terms of ROI this is great.

Its out of the box thinking which is rarely done well, so kudos for that!

Cognito Ergo Sum

allanreis's picture 4 pencils
allanreis | Thu, 2010-04-08 14:07

By brazilian "UM TESÃO" congratulations

DBB's picture 1224 pencils
DBB | Thu, 2010-04-08 18:58

Done for Christina aguilera perfume and even got a cannes lions finalist.

copycat. boooooooooooooooo

atb2005's picture 13683 pencils
atb2005 | Sat, 2010-04-10 14:16

When you say something has been "copied", please post a link to the original campaign. That said, I found the campaign. Here's the link: http://www.scaryideas.com/content/10029/large.html
I like the concept "Sometimes it's all you need to wear". It's definitely original.

Dzsoi's picture 4985 pencils
Dzsoi | Mon, 2010-04-12 03:22

I like that better!

cabracabriola's picture 15 pencils
cabracabriola | Sat, 2010-04-10 14:00

A great coincidence.

cabracabriola's picture 15 pencils
cabracabriola | Mon, 2010-04-12 14:51

A great coincidence.

perromalo's picture 429 pencils
perromalo | Fri, 2010-04-09 06:01

Excellent job

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