CabraCabriola: Damned, you're late

Legend
Damned, you're late.
This t-shirt is gone.
Ensure yours on CabraCabriola.com.br

Use several empty hangers hanging from some trees in public parks in southern brazilian city of Curitiba. Each hanger contains a label stating that sales are made through CabraCabriola.com.br.

Advertising Agency: Agência 11, Curitiba, Brazil
Creative Director: Junior Carvalho
Art Director: Anderson Scopel
Copywriter: Giordani Guterres
Illustrator: Márcio Bertoli
Photographers: Anderson Scopel, Junior Carvalho
Published: April 2010

Related videos by Shutterstock

15 comments

atb2005's picture
atb2005
13567 pencils

What a great low-cost way to raise brand awareness!

Adaddicted's picture
Adaddicted
3435 pencils

I don't think the people are that clever .............you guys are particularly good in print but fail here. ;-(

withalltherespects

Dzsoi's picture
Dzsoi
5269 pencils

Are these eco-friendly t-shirt or what?

cabracabriola's picture
cabracabriola
15 pencils

Hi, these t-shirts are conceptualized with brazilian folklore themes.

Dzsoi's picture
Dzsoi
5269 pencils

Thx! But I still don't know what is the message (if there is any), why do you hang these hangers on trees. Maybe effective (eye-catchy), but lacks connection (brand value/property and ambient idea).

atb2005's picture
atb2005
13567 pencils

Where would you hang them? You can hang them only on trees. As to why they chose this particular location, I do not know. The copy says "damn, you're late. this shirt is gone". That explain why we have "empty" hangers. The message is get your shirt at this online t shirt store. :-) Simple as that.

cabracabriola's picture
cabracabriola
15 pencils

Hi atb2005,
Thank you very much for explanation.

angieraj's picture
angieraj
428 pencils

The idea might not be the best, but it is cost effective and it did draw attention, thus in terms of ROI this is great.

Its out of the box thinking which is rarely done well, so kudos for that!

Cognito Ergo Sum

allanreis's picture
allanreis
4 pencils

By brazilian "UM TESÃO" congratulations

DBB's picture
DBB
1214 pencils

Done for Christina aguilera perfume and even got a cannes lions finalist.

copycat. boooooooooooooooo

atb2005's picture
atb2005
13567 pencils

When you say something has been "copied", please post a link to the original campaign. That said, I found the campaign. Here's the link: http://www.scaryideas.com/content/10029/large.html
I like the concept "Sometimes it's all you need to wear". It's definitely original.

Dzsoi's picture
Dzsoi
5269 pencils

I like that better!

cabracabriola's picture
cabracabriola
15 pencils

A great coincidence.

cabracabriola's picture
cabracabriola
15 pencils

A great coincidence.

perromalo's picture
perromalo
429 pencils

Excellent job

Post new comment

Thank you for commenting. Please do not spam, be elaborate, respectful and helpful.
Log in or register to post comments